Advertising Studies Books

New and Published Books

1. Online Consumer Behavior

   Theory and Research in Social Media, Advertising and E-tail

   Edited by Angeline G. Close

   Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying...

   Published April 24th 2012 by Routledge Academic
2. Advertising, the Media and Globalization

   A World in Motion

   By John Sinclair

   This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach. It provides a clear, systematic, and synoptic analysis of the dynamic relationship between...

   Published April 18th 2012 by Routledge
3. Globalisation and Advertising in Emerging Economies

   Brazil, Russia, India and China

   By Lynne Ciochetto

   Series: Routledge Studies in International Business and the World Economy

   Brazil, Russia, India and China are four of the largest and most dynamic contemporary emerging economies in the world. Strong economic growth in each of these economies has been accompanied by the expansion of the advertising and consumer goods sectors. Using a series of country studies, this book...

   Published December 14th 2011 by Routledge
4. Branding Television

   By Catherine Johnson

   Series: Comedia

   Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone. This is the first book to offer a sustained critical...

   Published October 19th 2011 by Routledge
5. Branding Post-Communist Nations

   Marketizing National Identities in the “New” Europe

   Edited by Nadia Kaneva

   Series: Routledge Research in Cultural and Media Studies

   Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of...

   Published September 18th 2011 by Routledge
6. Ethical Consumption

   A Critical Introduction

   Edited by Tania Lewis, Emily Potter

   A not-so-quiet revolution seems to be occurring in wealthy capitalist societies - supermarkets selling ‘guilt free’ Fairtrade products; lifestyle TV gurus exhorting us to eat less, buy local and go green; neighbourhood action groups bent on ‘swopping not shopping’. And this is happening not at the...

   Published September 29th 2010 by Routledge
7. Advertising and Public Relations Law

   2nd Edition

   By Roy L. Moore, Carmen Maye, Erik L. Collins

   Series: Routledge Communication Series

   Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage includes the categorization of different kinds of speech afforded varying levels of First Amendment protection;...

   Published September 22nd 2010 by Routledge
8. The Media Handbook

   A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 4th Edition

   By Helen Katz

   The Media Handbook provides an introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this fourth edition reflects the critical changes in how...

   Published June 8th 2010 by Routledge
9. The Psychology of Advertising

   By Bob M. Fennis, Wolfgang Stroebe

   Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related...

   Published May 27th 2010 by Psychology Press
10. The Advertising and Consumer Culture Reader

    Edited by Joseph Turow, Matthew Mcallister

    Commercial breaks, radio spots, product placements, billboards, pop-up ads—we sometimes take for granted how much advertising surrounds us in our daily lives. We may find ads funny, odd, or even disturbing, but we rarely stop to consider their deeper meaning or function within society. What,...

    Published April 29th 2009 by Routledge