You are currently browsing 1–10 of 650 forthcoming new books in the subject of Behavioral Sciences — sorted by publish date from upcoming books to future books.
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In the fourth edition of this accessible and comprehensive book, Bryan Lask and Rachel Bryant-Waugh build on the research and expertise of the previous three editions. First published in 1993, this was the first book of its kind to explore eating disorders in children and young adolescents, a...
To Be Published February 5th 2013 by Routledge
Series: Routledge Library Editions: Advertising
The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation,...
To Be Published February 5th 2013 by Routledge
Series: Routledge Library Editions: Advertising
Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to...
To Be Published February 5th 2013 by Routledge
Series: Routledge Library Editions: Advertising
Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions....
To Be Published February 5th 2013 by Routledge
Series: Routledge Library Editions: Advertising
Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip...
To Be Published February 5th 2013 by Routledge
Series: Routledge Library Editions: Advertising
This work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches...
To Be Published February 5th 2013 by Routledge
Series: Routledge Library Editions: Advertising
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or...
To Be Published February 5th 2013 by Routledge
Series: Routledge Library Editions: Advertising
The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples...
To Be Published February 5th 2013 by Routledge
Series: Routledge Library Editions: Advertising
The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary...
To Be Published February 5th 2013 by Routledge
Series: Routledge Library Editions: Advertising
The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before...
To Be Published February 5th 2013 by Routledge
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