Mass Communication Books

New and Published Books – Page 5

41. Watching TV Is Not Required

    Thinking About Media and Thinking About Thinking

    By Bernard McGrane, John Gunderson

    Series: Contemporary Sociological Perspectives

    This book uses a social world–today's undergraduate students' ubiquitous everyday experience of television–as a vehicle for helping awaken students to the true possibilities for learning and their responsibilities inherent in achieving those goals. The book also introduces students to the social...

    Published October 20th 2009 by Routledge
42. Communicating Science

    New Agendas in Communication

    Edited by LeeAnn Kahlor, Patricia Stout

    Series: New Agendas in Communication Series

    This volume explores the evolution of science communication, addressing key issues and offering substance for future study. Harnessing the energies of junior scholars on the forefront of science communication, this work pushes the boundaries of research forward, allowing scholars to sample...

    Published September 14th 2009 by Routledge
43. Production Studies

    Cultural Studies of Media Industries

    Edited by Vicki Mayer, Miranda J. Banks, John T Caldwell

    "Behind-the-scenes" stories of ranting directors, stingy producers, temperamental actors, and the like have fascinated us since the beginnings of film and television. Today, magazines, websites, television programs, and DVDs are devoted to telling tales of trade lore—from on-set antics to labor...

    Published May 26th 2009 by Routledge
44. The Changing Faces of Journalism

    Tabloidization, Technology and Truthiness

    By Barbie Zelizer

    Series: Shaping Inquiry in Culture, Communication and Media Studies

    The collection is introduced with an essay by Barbie Zelizer and organized into three sections: how tabloidization affects the journalistic landscape; how technology changes what we think we know about journalism; and how ‘truthiness’ tweaks our understanding of the journalistic tradition. Short...

    Published April 30th 2009 by Routledge
45. Media Choice

    A Theoretical and Empirical Overview

    Edited by Tilo Hartmann

    This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's...

    Published April 12th 2009 by Routledge
46. Mapping the Magazine

    Comparative studies in magazine journalism

    Edited by Tim Holmes

    Series: Journalism Studies

    The media and more recently journalism have provided rich areas of study for many years but magazines, perhaps the most prolific single medium, have been largely ignored. Mapping The Magazine aims to redress the balance with an unprecedented collection of original, scholarly, detailed but...

    Published February 22nd 2009 by Routledge
47. New Media

    A Critical Introduction, 2nd Edition

    By Martin Lister, Jon Dovey, Seth Giddings, Iain Grant, Kieran Kelly

    New Media: A Critical Introduction is a comprehensive introduction to the culture, history, technologies and theories of new media. Written especially for students, the book considers the ways in which 'new media' really are new, assesses the claims that a media and technological revolution has...

    Published December 11th 2008 by Routledge
48. Key Readings in Media Today

    Mass Communication in Contexts

    Edited by Brooke Duffy, Joseph Turow

    Key Readings in Media Today provides both historical and contemporary analyses of each of the major media industries: book, newspaper, magazine, sound recording/radio, motion picture, television, new media, advertising, and public relations. The volume places an emphasis on convergence, looking at...

    Published November 17th 2008 by Routledge
49. Telecommunications and Business Strategy

    By Richard A. Gershon

    With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their...

    Published October 21st 2008 by Routledge
50. The Mass Media and Latino Politics

    Studies of U.S. Media Content, Campaign Strategies and Survey Research: 1984-2004

    By Federico Subervi-Velez

    Series: Routledge Communication Series

    The Latin-American population has become a major force in American politics in recent years, with expanding influences in local, state, and national elections. The candidates in the 2004 campaign wooed Latino voters by speaking Spanish to Latino audiences and courting Latino groups and PACs....

    Published January 15th 2008 by Routledge