Mass Communication Books

New and Published Books – Page 6

51. Media Choice

    A Theoretical and Empirical Overview

    Edited by Tilo Hartmann

    This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's...

    Published April 12th 2009 by Routledge
52. Mapping the Magazine

    Comparative studies in magazine journalism

    Edited by Tim Holmes

    Series: Journalism Studies

    The media and more recently journalism have provided rich areas of study for many years but magazines, perhaps the most prolific single medium, have been largely ignored. Mapping The Magazine aims to redress the balance with an unprecedented collection of original, scholarly, detailed but...

    Published February 22nd 2009 by Routledge
53. New Media

    A Critical Introduction, 2nd Edition

    By Martin Lister, Jon Dovey, Seth Giddings, Iain Grant, Kieran Kelly

    New Media: A Critical Introduction is a comprehensive introduction to the culture, history, technologies and theories of new media. Written especially for students, the book considers the ways in which 'new media' really are new, assesses the claims that a media and technological revolution has...

    Published December 11th 2008 by Routledge
54. Key Readings in Media Today

    Mass Communication in Contexts

    Edited by Brooke Duffy, Joseph Turow

    Key Readings in Media Today provides both historical and contemporary analyses of each of the major media industries: book, newspaper, magazine, sound recording/radio, motion picture, television, new media, advertising, and public relations. The volume places an emphasis on convergence, looking at...

    Published November 17th 2008 by Routledge
55. Telecommunications and Business Strategy

    By Richard A. Gershon

    With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their...

    Published October 21st 2008 by Routledge
56. The Mass Media and Latino Politics

    Studies of U.S. Media Content, Campaign Strategies and Survey Research: 1984-2004

    By Federico Subervi-Velez

    Series: Routledge Communication Series

    The Latin-American population has become a major force in American politics in recent years, with expanding influences in local, state, and national elections. The candidates in the 2004 campaign wooed Latino voters by speaking Spanish to Latino audiences and courting Latino groups and PACs....

    Published January 15th 2008 by Routledge
57. Women, Men and News

    Divided and Disconnected in the News Media Landscape

    By Paula Poindexter, Sharon Meraz, Amy Schmitz Weiss

    Series: Routledge Communication Series

    This multi-authored scholarly volume explores the divide between men and women in their consumption of news media, looking at how the sexes read and use news, historically and currently, how they use technology to access their news, and how today’s news pertains to and is used by women. The volume...

    Published December 18th 2007 by Routledge
58. Broadcast and Internet Indecency

    Defining Free Speech

    By Jeremy Lipschultz

    Series: Routledge Communication Series

    Indecency--arguably among the most provocative and incendiary issues in today's media--is speech at the edge of social tolerance. This timely volume examines broadcast and Internet indecency from legal and social perspectives, utilizing current cases and well-publicized examples. In exploring the...

    Published December 6th 2007 by Routledge
59. The Troubles of Journalism

    A Critical Look at What's Right and Wrong With the Press, 3rd Edition

    By William A. Hachten

    This book looks at criticisms of the journalism profession and evaluates many of the changes in journalism--both positive and negative. In addition, it suggests what the many changes mean for this nation and indeed for the world at large, as American journalism--its methods and standards--has...

    Published November 18th 2004 by Routledge