Persuasion Books

New and Published Books

1. Rhetoric and Discourse in Supreme Court Oral Arguments

   Sensemaking in Judicial Decisions

   By Ryan Malphurs

   Series: Routledge Studies in Rhetoric and Communication

   While legal scholars, psychologists, and political scientists commonly voice their skepticism over the influence oral arguments have on the Court’s voting pattern, this book offers a contrarian position focused on close scrutiny of the justices’ communication within oral arguments. Malphurs...

   Published December 18th 2012 by Routledge
2. Persuasion in Society

   Second Edition

   By Herbert W. Simons, Jean Jones

   Persuasion in Society introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore...

   Published March 13th 2011 by Routledge
3. The Moral Rhetoric of Political Economy

   Justice and Modern Economic Thought

   By Paul Turpin

   Series: Routledge Frontiers of Political Economy

   This book examines the effects of the moral rhetoric of the market concept of justice on our understanding of justice. Market theory’s elevation of the role of commutative justice, or justice in exchange and property, is often taken as liberalism’s revolutionary change in priorities of justice in...

   Published January 26th 2011 by Routledge
4. How Audiences Decide

   A Cognitive Approach to Business Communication

   By Richard Young

   How Audiences Decide: A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business. It summarizes relevant theories and findings from the fields of cognitive science, social cognition, leadership, team cognition,...

   Published December 19th 2010 by Routledge
5. The Dynamics of Persuasion

   Communication and Attitudes in the Twenty-First Century, 4th Edition

   By Richard M. Perloff

   Series: Routledge Communication Series

   The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between...

   Published March 24th 2010 by Routledge