Public Relations Books

New and Published Books

1. The Routledge Companion to Advertising and Promotional Culture

   Edited by Matthew P. McAllister, Emily West

   The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical...

   Published April 3rd 2013 by Routledge
2. Routledge Handbook of Sport Communication

   Edited by Paul M. Pedersen

   Series: Routledge International Handbooks

   The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and...

   Published March 13th 2013 by Routledge
3. Public Relations, Activism, and Social Change

   Speaking Up

   By Kristin Demetrious

   Series: Routledge Research in Public Relations

   Why are some voices louder in public debates than others? And why can’t all voices be equally heard? This book draws significant new meaning to the inter-relationships of public relations and social change through a number of activist case studies, and rebuilds knowledge around alternative...

   Published February 28th 2013 by Routledge
4. Strategic Planning for Public Relations

   4th Edition

   By Ronald D. Smith

   This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign...

   Published December 20th 2012 by Routledge
5. Classical Rhetoric and Modern Public Relations

   An Isocratean Model

   By Charles Marsh

   Series: Routledge Research in Public Relations

   This book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the twentieth century. As the discipline seeks guiding theories and paradigms, rhetorics both ancient and modern have proven to be fruitful fields of exploration....

   Published October 15th 2012 by Routledge
6. The Public Relations Strategic Toolkit

   An Essential Guide to Successful Public Relations Practice

   By Alison Theaker, Heather Yaxley

   The Public Relations Strategic Toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on professional skills development as well as approaches that are widely recognised as 'best practice'. Original methods are considered alongside well...

   Published July 26th 2012 by Routledge
7. Culture and Public Relations

   Edited by Krishnamurthy Sriramesh, Dejan Vercic

   Series: Routledge Communication Series

   Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the...

   Published April 15th 2012 by Routledge
8. The Alignment Factor

   Leveraging the Power of Total Stakeholder Support

   By Cees B.M. Van Riel

   The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in...

   Published March 26th 2012 by Routledge
9. Becoming a Public Relations Writer

   A Writing Workbook for Emerging and Established Media, 4th Edition

   By Ronald D. Smith

   Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will...

   Published November 22nd 2011 by Routledge
10. The Crisis Manager

    Facing Disasters, Conflicts, and Failures, 2nd Edition

    By Otto Lerbinger

    Series: Routledge Communication Series

    Responding to the era of crises in which we now live, The Crisis Manager offers wise counsel for anticipating and responding to crises as well as taking the steps required to reduce the impact of these events. Spotlighting the reality of crisis at levels ranging from local to global, author Otto...

    Published November 2nd 2011 by Routledge