Public Relations Books

New and Published Books

1. Strategic Planning for Public Relations

   4th Edition

   By Ronald D. Smith

   This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign...

   Published December 20th 2012 by Routledge
2. Classical Rhetoric and Modern Public Relations

   An Isocratean Model

   By Charles Marsh

   Series: Routledge Research in Public Relations

   This book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the twentieth century. As the discipline seeks guiding theories and paradigms, rhetorics both ancient and modern have proven to be fruitful fields of exploration....

   Published October 15th 2012 by Routledge
3. The Public Relations Strategic Toolkit

   An Essential Guide to Successful Public Relations Practice

   By Alison Theaker, Heather Yaxley

   The Public Relations Strategic Toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on professional skills development as well as approaches that are widely recognised as 'best practice'. Original methods are considered alongside well...

   Published July 26th 2012 by Routledge
4. Public Relations

   Edited by Robert Heath

   Series: Critical Concepts in Media and Cultural Studies

   Public Relations is increasingly recognized as a well-established communication and management science. Indeed, the discipline has now generated an abundance of serious scholarly research which is very wide-ranging and which continues to flourish as never before. But much of the relevant literature...

   Published July 1st 2012 by Routledge
5. Culture and Public Relations

   Edited by Krishnamurthy Sriramesh, Dejan Vercic

   Series: Routledge Communication Series

   Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the...

   Published April 15th 2012 by Routledge
6. The Alignment Factor

   Leveraging the Power of Total Stakeholder Support

   By Cees B.M. Van Riel

   The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in...

   Published March 26th 2012 by Routledge
7. Becoming a Public Relations Writer

   A Writing Workbook for Emerging and Established Media, 4th Edition

   By Ronald D. Smith

   Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will...

   Published November 22nd 2011 by Routledge
8. The Crisis Manager

   Facing Disasters, Conflicts, and Failures, 2nd Edition

   By Otto Lerbinger

   Series: Routledge Communication Series

   Responding to the era of crises in which we now live, The Crisis Manager offers wise counsel for anticipating and responding to crises as well as taking the steps required to reduce the impact of these events. Spotlighting the reality of crisis at levels ranging from local to global, author Otto...

   Published November 2nd 2011 by Routledge
9. Branding Post-Communist Nations

   Marketizing National Identities in the “New” Europe

   Edited by Nadia Kaneva

   Series: Routledge Research in Cultural and Media Studies

   Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of...

   Published September 18th 2011 by Routledge
10. Political Public Relations

    Principles and Applications

    Edited by Jesper Stromback, Spiro Kiousis

    Series: Routledge Communication Series

    Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science—to explore the area in detail. The volume connects differing schools of thought, bringing together theoretical...

    Published March 27th 2011 by Routledge