Forthcoming Public Relations Books

Forthcoming Books

1. Promoting Nonprofit Organizations

   A Reputation Management Approach

   By Ruth Ellen Kinzey

   Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years....

   To Be Published April 8th 2013 by Routledge
2. The Routledge Companion to Accounting Communication

   Edited by Lisa Jack, Jane Davison, Russell Craig

   Series: Routledge Companions in Business, Management and Accounting

   One of the prime purposes of accounting is to communicate and yet, to date, this fundamental aspect of the discipline has received relatively little attention. The Routledge Companion to Accounting Communication represents the first collection of contributions to focus on the power of communication...

   To Be Published May 9th 2013 by Routledge
3. Public Relations and Communication Management

   Current Trends and Emerging Topics

   Edited by Krishnamurthy Sriramesh, Ansgar Zerfass, Jeong-Nam Kim

   Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional...

   To Be Published May 26th 2013 by Routledge
4. Health and Medical Public Relations

   By Myc Riggulsford

   Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety of PR techniques. Scrutinising a wide range of...

   To Be Published May 27th 2013 by Routledge
5. Strategic Public Relations Leadership

   By Anne Gregory, Paul Willis

   Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organization include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a...

   To Be Published June 17th 2013 by Routledge
6. The Bauhaus and Public Relations

   Communication in a Permanent State of Crisis

   By Patrick Rössler

   Series: Routledge Research in Public Relations

   This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational communication, elaborating on the mechanisms of internal and external communication available to influence...

   To Be Published June 29th 2013 by Routledge
7. Public Relations

   Edited by Robert Heath

   Series: Critical Concepts in Media and Cultural Studies

   Public Relations is increasingly recognized as a well-established communication and management science. Indeed, the discipline has now generated an abundance of serious scholarly research which is very wide-ranging and which continues to flourish as never before. But much of the relevant literature...

   To Be Published July 2nd 2013 by Routledge
8. Brand Journalism

   By Andy Bull

   Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical...

   To Be Published July 15th 2013 by Routledge
9. Transparency, Public Relations and the Mass Media

   Combating Media Bribery Worldwide

   By Katerina Tsetsura, Dean Kruckeberg

   Series: Routledge Research in Public Relations

   This book is about media transparency and good-faith attempts of honesty by both the sources and the gate-keepers of news and other information that the mass media present as being unbiased. Specifically, this book provides a theoretical framework for understanding media transparency and its...

   To Be Published July 30th 2013 by Routledge
10. Public Relations: The Basics

    By Ron Smith

    Series: The Basics

    Ron Smith is professor of communication and chair of the Communication Department at Buffalo State College (SUNY). Ron has written three textbooks published by Routledge and currently used by colleges and universities throughout North America: Strategic Planning for Public Relations, Becoming a...

    To Be Published August 11th 2013 by Routledge