Forthcoming Public Relations Books

Forthcoming Books

1. Public Relations, Activism, and Social Change

   Speaking Up

   By Kristin Demetrious

   Series: Routledge Research in Public Relations

   Why are some voices louder in public debates than others? And why can’t all voices be equally heard? This book draws significant new meaning to the inter-relationships of public relations and social change through a number of activist case studies, and rebuilds knowledge around alternative...

   To Be Published February 14th 2013 by Routledge
2. Routledge Handbook of Sport Communication

   Edited by Paul M. Pedersen

   Series: Routledge International Handbooks

   The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavourial, practical and...

   To Be Published March 19th 2013 by Routledge
3. The Routledge Companion to Advertising and Promotional Culture

   Edited by Matthew P. McAllister, Emily West

   The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical...

   To Be Published March 28th 2013 by Routledge
4. Promoting Nonprofit Organizations

   A Reputation Management Approach

   By Ruth Ellen Kinzey

   Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years....

   To Be Published March 28th 2013 by Routledge
5. Public Relations and Communication Management

   Current Trends and Emerging Topics

   Edited by Krishnamurthy Sriramesh, Ansgar Zerfass, Jeong-Nam Kim

   Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional...

   To Be Published April 28th 2013 by Routledge
6. The Routledge Companion to Accounting Communication

   Edited by Lisa Jack, Jane Davison, Russell Craig

   Series: Routledge Companions in Business, Management and Accounting

   One of the prime purposes of accounting is to communicate and yet, to date, this fundamental aspect of the discipline has received relatively little attention. The Routledge Companion to Accounting Communication represents the first collection of contributions to focus on the power of communication...

   To Be Published May 12th 2013 by Routledge
7. Health and Medical Public Relations

   By Myc Riggulsford

   Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety of PR techniques. Scrutinising a wide range of...

   To Be Published May 29th 2013 by Routledge
8. Effective Risk Communication

   Edited by Joseph Arvai, Louie Rivers

   Series: Earthscan Risk in Society

   Drawing on the experience of leading risk researchers and practitioners, the book examines risk communication in research and in practice and explores how to make it more effective in future. Beginning with reflections on the evolution of risk communication, the book presents the seminal papers on...

   To Be Published June 6th 2013 by Routledge
9. Strategic Public Relations Leadership

   By Anne Gregory, Paul Willis

   Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organization include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a...

   To Be Published June 17th 2013 by Routledge
10. Public Relations Ethics and Professionalism

    The Shadow of Excellence

    By Johanna Fawkes

    Series: Routledge New Directions in Public Relations & Communication Research

    Some Public Relations (PR) scholars have claimed that PR serves society and enhances the democratic process, while others are of the opinion that it is little more than propaganda; serving instead, the interests of global corporations. This central debate is about PR ethics - yet this topic is...

    To Be Published June 29th 2013 by Routledge