Public Relations Books

New and Published Books – Page 2

11. Public Relations, Society & Culture

    Theoretical and Empirical Explorations

    Edited by Lee Edwards, Caroline E. M. Hodges

    Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in addressing how public relations can be...

    Published February 17th 2011 by Routledge
12. Crisis Communications Text and Student Workbook, Academic Package

    By Kathleen Fearn-Banks

    This practical two-volume set contains the fourth edition of Crisis Communications as well as the updated student workbook which accompanies it. The main text presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. The...

    Published February 7th 2011 by Routledge
13. Public Relations in Global Cultural Contexts

    Multi-paradigmatic Perspectives

    Edited by Nilanjana Bardhan, C. Kay Weaver

    Series: Routledge Communication Series

    While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global interconnectedness through a range...

    Published December 19th 2010 by Routledge
14. Strategy in Information and Influence Campaigns

    How Policy Advocates, Social Movements, Insurgent Groups, Corporations, Governments and Others Get What They Want

    By Jarol B. Manheim

    Information and influence campaigns are a particularly cogent example of the broader phenomenon we now term strategic political communication. If we think of political communication as encompassing the creation, distribution, control, use, processing and effects of information as a political...

    Published December 7th 2010 by Routledge
15. Student Workbook to Accompany Crisis Communications

    A Casebook Approach, 4th Edition

    By Kathleen Fearn-Banks

    Series: Routledge Communication Series

    No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals...

    Published December 1st 2010 by Routledge
16. Reputation Management

    The Key to Successful Public Relations and Corporate Communication, 2nd Edition

    By John Doorley, Helio Fred Garcia

    Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. This book is a how-to guide for professionals and students in...

    Published November 1st 2010 by Routledge
17. Crisis Communications

    A Casebook Approach, 4th Edition

    By Kathleen Fearn-Banks

    Series: Routledge Communication Series

    Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans,...

    Published September 20th 2010 by Routledge
18. Corporate Reputation and the News Media

    Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets

    Edited by Craig Carroll

    Series: Routledge Communication Series

    This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing...

    Published July 22nd 2010 by Routledge
19. Handbook of Risk and Crisis Communication

    Edited by Robert L. Heath, H. Dan O'Hair

    Series: Routledge Communication Series

    The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships,...

    Published May 5th 2010 by Routledge
20. Cases in Public Relations Management

    By Patricia Swann

    Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real...

    Published May 4th 2010 by Routledge