Public Relations Books
You are currently browsing 21–30 of 33 new and published books in the subject of Public Relations — sorted by publish date from newer books to older books.
For books that are not yet published; please browse forthcoming books.
You are currently browsing 21–30 of 33 new and published books in the subject of Public Relations — sorted by publish date from newer books to older books.
For books that are not yet published; please browse forthcoming books.
Public Relations Writing Worktext provides the fundamental knowledge and the basic preparation required for the professional practice of public relations writing. This textbook introduces readers to public relations and writing, providing an overview of the four-step public relations process in...
Published September 13th 2009 by Routledge
Series: Routledge Communication Series
Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations, and settings, authors Kathy Brittain McKee...
Published June 10th 2009 by Routledge
Series: Studies in African American History and Culture
The Student Nonviolent Coordinating Committee formed in April 1960 to advance civil rights. With a tremendous human rights mission facing them, the founding SNCC members included communication and publicity as part of their initial purpose. This book provides a broad overview of these efforts from...
Published April 28th 2009 by Routledge
This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic...
Published April 19th 2009 by Routledge
Series: Routledge Communication Series
Public Relations and Social Theory broadens the theoretical scope of public relations through its application of the works of prominent social theorists to the study of public relations. The volume focuses on the work of key social theorists, including Jürgen Habermas, Niklas Luhmann, Michel...
Published February 8th 2009 by Routledge
Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a...
Published January 8th 2009 by Routledge
The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy...
Published October 13th 2008 by Routledge
The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships,...
Published September 16th 2008 by Routledge
Series: Routledge Communication Series
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and...
Published May 27th 2008 by Routledge
Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business...
Published April 23rd 2008 by Routledge