Public Relations Books

New and Published Books – Page 3

21. Public Relations Writing Worktext

    A Practical Guide for the Profession, 3rd Edition

    By Joseph M. Zappala, Ann R. Carden

    Public Relations Writing Worktext provides the fundamental knowledge and the basic preparation required for the professional practice of public relations writing. This textbook introduces readers to public relations and writing, providing an overview of the four-step public relations process in...

    Published September 13th 2009 by Routledge
22. Applied Public Relations

    Cases in Stakeholder Management, 2nd Edition

    By Kathy Brittain McKee, Kathy Richardson, Larry F. Lamb

    Series: Routledge Communication Series

    Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations, and settings, authors Kathy Brittain McKee...

    Published June 10th 2009 by Routledge
23. The Selling of Civil Rights

    The Student Nonviolent Coordinating Committee and the Use of Public Relations

    By Vanessa Murphree

    Series: Studies in African American History and Culture

    The Student Nonviolent Coordinating Committee formed in April 1960 to advance civil rights. With a tremendous human rights mission facing them, the founding SNCC members included communication and publicity as part of their initial purpose. This book provides a broad overview of these efforts from...

    Published April 28th 2009 by Routledge
24. Strategic Planning for Public Relations

    3rd Edition

    By Ronald D. Smith

    This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic...

    Published April 19th 2009 by Routledge
25. Public Relations and Social Theory

    Key Figures and Concepts

    Edited by Øyvind Ihlen, Betteke Van Ruler, Magnus Fredriksson

    Series: Routledge Communication Series

    Public Relations and Social Theory broadens the theoretical scope of public relations through its application of the works of prominent social theorists to the study of public relations. The volume focuses on the work of key social theorists, including Jürgen Habermas, Niklas Luhmann, Michel...

    Published February 8th 2009 by Routledge
26. The Global Public Relations Handbook, Revised and Expanded Edition

    Theory, Research, and Practice

    Edited by Krishnamurthy Sriramesh, Dejan Vercic

    Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a...

    Published January 8th 2009 by Routledge
27. Routledge Handbook of Public Diplomacy

    Edited by Nancy Snow, Philip M. Taylor

    The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy...

    Published October 13th 2008 by Routledge
28. Handbook of Risk and Crisis Communication

    Edited by Robert L. Heath, H. Dan O'Hair

    The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships,...

    Published September 16th 2008 by Routledge
29. Public Relations Metrics

    Research and Evaluation

    Edited by Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic

    Series: Routledge Communication Series

    Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and...

    Published May 27th 2008 by Routledge
30. Strategic Reputation Management

    Towards A Company of Good

    By Pekka Aula, Saku Mantere

    Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business...

    Published April 23rd 2008 by Routledge