Public Relations Books

New and Published Books – Page 4

31. Strategic Reputation Management

    Towards A Company of Good

    By Pekka Aula, Saku Mantere

    Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business...

    Published April 23rd 2008 by Routledge
32. Student Workbook to Accompany Crisis Communications

    A Casebook Approach, 3rd Edition

    By Kathleen Fearn-Banks

    Series: Routledge Communication Series

    No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals...

    Published November 13th 2007 by Routledge
33. Public Relations Law

    A Supplemental Text

    By L. Marie Parkinson, Michael G. Parkinson

    This supplemental text on PR law is intended to be used with other mass communication textbooks. It is intended for the mass communication law course, which is a mainstay in all accredited programs in mass communication, journalism, broadcasting, telecommunications, public relations, mass...

    Published October 30th 2007 by Routledge
34. Gaining Influence in Public Relations

    The Role of Resistance in Practice

    By Bruce K. Berger, Bryan H. Reber

    Series: Routledge Communication Series

    Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that...

    Published December 21st 2005 by Routledge