Marketing Books

New and Published Books

1. Digital Virtual Consumption

   Edited by Mike Molesworth, Janice Denegri Knott

   Series: Routledge Studies in Innovation, Organizations and Technology

   Digital media present opportunities for new types of consumption including desiring, buying, collecting, making, and even selling digital virtual goods. To these activities we can add those taking place in virtual communities of consumption, online shops, brand websites, and online auction houses...

   Published May 21st 2012 by Routledge
2. The Marketing / Accounting Interface

   Edited by Robin Roslender, Richard M.S. Wilson

   Series: Key Issues in Marketing Management

   When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial criteria and goals. The risk of this situation occurring is inevitably present when those with different professional backgrounds and roles are working in...

   Published May 20th 2012 by Routledge
3. Organizations and the Bioeconomy

   The Management and Commodification of the Life Sciences

   By Alexander Styhre

   Series: Routledge Studies in Management, Organizations and Society

   The advancement of the life sciences and the technosciences has enhanced the longevity of citizens in the Western world, and half of the generation born in the first decade of the new millennium is now expected to live to the age of one hundred years. In a society with such longevity and affluence,...

   Published May 15th 2012 by Routledge
4. Marketing Discourse

   A Critical Perspective

   By Per Skålén, Martin Fougère, Markus Fellesson

   Series: Routledge Interpretive Marketing Research

   The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued. This book is an attempt to rest the balance, articulating a...

   Published May 14th 2012 by Routledge
5. New Horizons in Arts, Heritage, Nonprofit and Social Marketing

   Edited by Roger Bennett, Finola Kerrigan, Daragh O'Reilly

   Series: Key Issues in Marketing Management

   Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and more and more of...

   Published May 10th 2012 by Routledge
6. Olympic Marketing

   By Alain Ferrand, Jean-Loup Chappelet, Benoit Seguin

   The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of...

   Published April 30th 2012 by Routledge
7. Global Sport Marketing

   Contemporary Issues and Practice

   Edited by Michel Desbordes, André Richelieu

   Series: Routledge Research in Sport Business and Management

   Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a...

   Published April 30th 2012 by Routledge
8. Online Consumer Behavior

   Theory and Research in Social Media, Advertising and E-tail

   Edited by Angeline G. Close

   Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying...

   Published April 24th 2012 by Routledge Academic
9. Culture and Public Relations

   Links and Implications

   Edited by Krishnamurthy Sriramesh, Dejan Vercic

   Series: Routledge Communication Series

   Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the...

   Published April 15th 2012 by Routledge
10. The Alignment Factor

    Leveraging the Power of Total Stakeholder Support

    By Cees Van Riel

    The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in...

    Published March 28th 2012 by Routledge