Marketing Books

New and Published Books

1. The Routledge Companion to Digital Consumption

   Edited by Russell W. Belk, Rosa Llamas

   Series: Routledge Companions in Business, Management and Accounting

   The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work,...

   Published December 17th 2012 by Routledge
2. The Routledge Companion to Identity and Consumption

   Edited by Ayalla A. Ruvio, Russell W. Belk

   Series: Routledge Companions in Business, Management and Accounting

   "Tell me what you eat, I'll tell you who you are," said Anthelme Brillat-Savarin. Today, "You are what you consume" is more apt. Barbara Krueger’s ironic twist of Descartes - "I shop therefore I am" - has lost its irony. Such phrases have become commonplace descriptions of our identity in the...

   Published December 16th 2012 by Routledge
3. The Social Psychology of Expertise

   Case Studies in Research, Professional Domains, and Expert Roles

   By Harald A. Mieg

   Series: Expertise: Research and Applications Series

   The Social Psychology of Expertise offers an integrative perspective to the analysis of experts and expertise in organizations, social roles, management, etc. It is the first book to link the psychology of expertise to sociology, particularly the sociology of professions. By examining the...

   Published December 14th 2012 by Psychology Press
4. Internet Advertising

   Theory and Research, 2nd Edition

   Edited by David W. Schumann, Esther Thorson

   Building on the research presented in their previous edition, Advertising and the World Wide Web (1999), editors David W. Schumann and Esther Thorson offer the expertise of active scholars in the area of Internet advertising in this new volume, and allow readers to reflect on the ever-changing...

   Published December 14th 2012 by Psychology Press
5. Consumers and Individuals in China

   Standing Out, Fitting In

   By Michael B. Griffiths

   Series: Chinese Worlds

   Breaking new ground in the study of Chinese urban society, this book applies critical discourse analysis to ethnographic data gathered in Anshan, a third-tier city and market in northeast China. The book confronts the – still widespread – notion that Chinese consumers are not "real" individuals,...

   Published December 9th 2012 by Routledge
6. Conversations on Consumption

   Edited by Jonathan Schroeder

   Consumption studies has grown tremendously in the past decade. Researchers in sociology, geography, anthropology, history, marketing, management, organization and even art history have embraced consumption as a key institution of our era, and are eager for ideas and insights. Conversations on...

   Published December 5th 2012 by Routledge
7. Competitive Intelligence, Analysis and Strategy

   Creating Organisational Agility

   Edited by Sheila Wright

   The Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation: its explicit, implicit, acquired and derived knowledge. The refreshingly...

   Published December 5th 2012 by Routledge
8. Twenty20 and the Future of Cricket

   Edited by Chris Rumford

   Series: Sport in the Global Society – Contemporary Perspectives

   Cricket is a sport which is currently undergoing a rapid and dramatic transformation. Traditionally thought of as an English summer game, limited in appeal to Britain and its Commonwealth, cricket has, in the past a few years, achieved a global profile. This is largely due to the development of a...

   Published December 5th 2012 by Routledge
9. International Marketing (RLE International Business)

   A Strategic Approach to World Markets

   By Simon Majaro

   Series: Routledge Library Editions: International Business

   Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient...

   Published November 26th 2012 by Routledge
10. Trade Among Multinationals (RLE International Business)

    Intra-Industry Trade and National Competitiveness

    By Donald MacCharles

    Series: Routledge Library Editions: International Business

    In the 1980s many developed countries were increasingly tempted to improve their national competitiveness by adopting protectionist policies. This book demonstrates that such policies would be mistaken and do serious damage to industries in the countries concerned. This book, based on extensive...

    Published November 26th 2012 by Routledge