Marketing Books

New and Published Books

1. Expanding Disciplinary Space: On the Potential of Critical Marketing

   Edited by Douglas Brownlie, Paul Hewer, Mark Tadajewski

   Series: Key Issues in Marketing Management

   Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through...

   Published April 4th 2013 by Routledge
2. Consumer Behavior Analysis

   (A) Rational Approach to Consumer Choice

   Edited by Donald A. Hantula, Victoria K. Wells

   Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior...

   Published March 27th 2013 by Routledge
3. Business to Business Marketing Management

   A Global Perspective, 2nd Edition

   By Alan Zimmerman, Jim Blythe

   Business to business markets are considerably more challenging than consumer markets and demand specific skills from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. The products themselves may be highly...

   Published March 24th 2013 by Routledge
4. Routledge Library Editions: Advertising

   Edited by Various

   Series: Routledge Library Editions: Advertising

   Routledge Library Editions: Advertising brings together as one set, or individual volumes, a series of previously out-of-print classics from a variety of academic imprints. With titles as varied as Advertising and Psychology, Advertising in the 21st Century, Outdoor Advertising and The Economics of...

   Published March 24th 2013 by Routledge
5. Contemporary Selling

   Building Relationships, Creating Value - 4th edition

   By Mark W. Johnston, Greg W. Marshall

   Published in previous editions as Relationship Selling, the latest edition of Mark Johnston and Greg Marshall’s Contemporary Selling: Building Relationships, Creating Value continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today. The...

   Published March 20th 2013 by Routledge
6. Advertising and Psychology (RLE Advertising)

   By Leslie Gill

   Series: Routledge Library Editions: Advertising

   The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation,...

   Published March 20th 2013 by Routledge
7. Advertising at the Crossroads (RLE Advertising)

   By Max Geller

   Series: Routledge Library Editions: Advertising

   Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to...

   Published March 20th 2013 by Routledge
8. Advertising A New Approach (RLE Advertising)

   By Walter Taplin

   Series: Routledge Library Editions: Advertising

   Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions....

   Published March 20th 2013 by Routledge
9. Advertising Today and Tomorrow (RLE Advertising)

   By W.A. Evans

   Series: Routledge Library Editions: Advertising

   Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip...

   Published March 20th 2013 by Routledge
10. Advertising Explained (RLE Advertising)

    By Dennis Caton

    Series: Routledge Library Editions: Advertising

    This work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches...

    Published March 20th 2013 by Routledge