Public Relations Books

New and Published Books

1. The Social Psychology of Expertise

   Case Studies in Research, Professional Domains, and Expert Roles

   By Harald A. Mieg

   Series: Expertise: Research and Applications Series

   The Social Psychology of Expertise offers an integrative perspective to the analysis of experts and expertise in organizations, social roles, management, etc. It is the first book to link the psychology of expertise to sociology, particularly the sociology of professions. By examining the...

   Published December 14th 2012 by Psychology Press
2. Sports Publicity

   A Practical Approach

   By Joe Favorito

   Effective communications skills are essential for any organization. In this fully revised and updated edition of his groundbreaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Drawing on nearly thirty...

   Published November 13th 2012 by Routledge
3. The Rules of Work

   A Practical Engineering Guide to Ergonomics, Second Edition

   By Dan MacLeod

   The experience of the past decade since the publication of the first edition of The Rules of Work: A Practical Engineering Guide to Ergonomics proves just how central ergonomics is for effective production. Revised and updated to reflect new insights from workplace developments, the second edition...

   Published October 22nd 2012 by CRC Press
4. A Handbook of Corporate Communication and Public Relations

   Edited by Sandra Oliver

   A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the...

   Published September 11th 2012 by Routledge
5. Flagship Marketing

   Concepts and places

   Edited by Tony Kent, Reva Brown

   Series: Routledge Advances in Management and Business Studies

   Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field,...

   Published September 4th 2012 by Routledge
6. The Public Relations Strategic Toolkit

   An Essential Guide to Successful Public Relations Practice

   By Alison Theaker, Heather Yaxley

   The Public Relations Strategic Toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on professional skills development as well as approaches that are widely recognised as 'best practice'. Original methods are considered alongside well...

   Published July 26th 2012 by Routledge
7. Public Relations

   Edited by Robert Heath

   Series: Critical Concepts in Media and Cultural Studies

   Public Relations is increasingly recognized as a well-established communication and management science. Indeed, the discipline has now generated an abundance of serious scholarly research which is very wide-ranging and which continues to flourish as never before. But much of the relevant literature...

   Published July 1st 2012 by Routledge
8. Culture and Public Relations

   Edited by Krishnamurthy Sriramesh, Dejan Vercic

   Series: Routledge Communication Series

   Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the...

   Published April 15th 2012 by Routledge
9. The Alignment Factor

   Leveraging the Power of Total Stakeholder Support

   By Cees B.M. Van Riel

   The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in...

   Published March 26th 2012 by Routledge
10. Reconfiguring Public Relations

    Ecology, Equity and Enterprise

    By David McKie, Debashish Munshi

    Series: Routledge Advances in Management and Business Studies

    This book reconfigures the field of public relations so that it can better engage with the changing world of the 21st century. It identifies the virtual absence of contemporary theories that are core in other disciplines and fills the gap by integrating critical, postmodern, poststructural,...

    Published March 21st 2012 by Routledge