Advertising Industry Books

New and Published Books

1. The Evolution of Integrated Marketing Communications

   The Customer-driven Marketplace

   Edited by Don Schultz, Charles Patti, Philip Kitchen

   This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC;...

   Published April 27th 2011 by Routledge
2. The Media Handbook

   A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 4th Edition

   By Helen Katz

   The Media Handbook provides an introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this fourth edition reflects the critical changes in how...

   Published June 8th 2010 by Routledge
3. Marketing Apocalypse

   Eschatology, Escapology and the Illusion of the End

   Edited by Jim Bell, Stephen Brown, David Carson

   Series: Routledge Interpretive Marketing Research

   The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always...

   Published December 10th 1997 by Routledge