Advertising Studies Books

New and Published Books

1. Advertising

   Edited by Iain MacRury

   Series: Critical Concepts in Media and Cultural Studies

   SPECIAL INTRODUCTORY PRICE!(Valid until 3 months after publication) Academic analysts and practitioner-theorists of advertising draw on rich and innovative multidisciplinary resources where cultural and media analysis meet economics, anthropology, semiotics, gender studies, social psychology,...

   Published December 18th 2012 by Routledge
2. The Routledge Companion to Identity and Consumption

   Edited by Ayalla A. Ruvio, Russell W. Belk

   Series: Routledge Companions in Business, Management and Accounting

   "Tell me what you eat, I'll tell you who you are," said Anthelme Brillat-Savarin. Today, "You are what you consume" is more apt. Barbara Krueger’s ironic twist of Descartes - "I shop therefore I am" - has lost its irony. Such phrases have become commonplace descriptions of our identity in the...

   Published December 16th 2012 by Routledge
3. Narrative Impact

   Social and Cognitive Foundations

   Edited by Melanie C. Green, Jeffrey J. Strange, Timothy C. Brock

   The impact of public narratives has been so broad (including effects on beliefs and behavior but extending beyond to emotion and personality), that the stakeholders in the process have been located across disciplines, institutions, governments, and, indeed, across epochs. Narrative Impact draws...

   Published December 14th 2012 by Psychology Press
4. Making Media Content

   The Influence of Constituency Groups on Mass Media

   By John A. Fortunato

   Series: Routledge Communication Series

   Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what...

   Published December 13th 2012 by Routledge
5. Creating Images and the Psychology of Marketing Communication

   Edited by Lynn R. Kahle, Chung-Hyun Kim

   The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an...

   Published September 24th 2012 by Psychology Press
6. Online Consumer Behavior

   Theory and Research in Social Media, Advertising and E-tail

   Edited by Angeline G. Close

   Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying...

   Published April 24th 2012 by Routledge Academic
7. Advertising, the Media and Globalization

   A World in Motion

   By John Sinclair

   This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach. It provides a clear, systematic, and synoptic analysis of the dynamic relationship between...

   Published April 18th 2012 by Routledge
8. Globalisation and Advertising in Emerging Economies

   Brazil, Russia, India and China

   By Lynne Ciochetto

   Series: Routledge Studies in International Business and the World Economy

   Brazil, Russia, India and China are four of the largest and most dynamic contemporary emerging economies in the world. Strong economic growth in each of these economies has been accompanied by the expansion of the advertising and consumer goods sectors. Using a series of country studies, this book...

   Published December 14th 2011 by Routledge
9. Branding Television

   By Catherine Johnson

   Series: Comedia

   Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone. This is the first book to offer a sustained critical...

   Published October 19th 2011 by Routledge
10. Branding Post-Communist Nations

    Marketizing National Identities in the “New” Europe

    Edited by Nadia Kaneva

    Series: Routledge Research in Cultural and Media Studies

    Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of...

    Published September 18th 2011 by Routledge