Public Relations in Media Books

New and Published Books

1. Public Relations in Britain

   A History of Professional Practice in the Twentieth Century

   By Jacquie L'Etang

   In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key political, economic, social, and technological...

   Published December 14th 2012 by Routledge
2. Women in Public Relations

   How Gender Influences Practice

   By Larissa A. Grunig, Linda Childers Hon, Elizabeth L. Toth

   The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the prospect of dwindling salaries and...

   Published December 14th 2012 by Routledge
3. The Public Relations Strategic Toolkit

   An Essential Guide to Successful Public Relations Practice

   By Alison Theaker, Heather Yaxley

   The Public Relations Strategic Toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on professional skills development as well as approaches that are widely recognised as 'best practice'. Original methods are considered alongside well...

   Published July 26th 2012 by Routledge
4. Public Relations

   Edited by Robert Heath

   Series: Critical Concepts in Media and Cultural Studies

   Public Relations is increasingly recognized as a well-established communication and management science. Indeed, the discipline has now generated an abundance of serious scholarly research which is very wide-ranging and which continues to flourish as never before. But much of the relevant literature...

   Published July 1st 2012 by Routledge
5. Culture and Public Relations

   Edited by Krishnamurthy Sriramesh, Dejan Vercic

   Series: Routledge Communication Series

   Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the...

   Published April 15th 2012 by Routledge
6. MediaWriting

   Print, Broadcast, and Public Relations, 4th Edition

   By W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith

   MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic...

   Published January 18th 2012 by Routledge
7. Communication in Eastern Europe

   The Role of History, Culture, and Media in Contemporary Conflicts

   Edited by Fred L. Casmir

   Series: Routledge Communication Series

   This volume represents a clear attempt to learn something from the events in Eastern European countries. It does not start with simplistic or old assumptions based on convenient Western communication models, but instead takes a new approach. If chaos theory could fundamentally change how physicists...

   Published December 11th 2011 by Routledge
8. Ties That Blind in Canadian/american Relations

   The Politics of News Discourse

   By Richard L. Barton

   Series: Routledge Communication Series

   This volume explores the political impact of journalistic discourse on international -- and especially Canadian/American -- relations. In so doing, it provides a comparative analysis of American and international press accounts of selected Canadian/American issues such as free trade, cruise missile...

   Published December 8th 2011 by Routledge
9. Becoming a Public Relations Writer

   A Writing Workbook for Emerging and Established Media, 4th Edition

   By Ronald D. Smith

   Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will...

   Published November 22nd 2011 by Routledge
10. The Crisis Manager

    Facing Disasters, Conflicts, and Failures, 2nd Edition

    By Otto Lerbinger

    Series: Routledge Communication Series

    Responding to the era of crises in which we now live, The Crisis Manager offers wise counsel for anticipating and responding to crises as well as taking the steps required to reduce the impact of these events. Spotlighting the reality of crisis at levels ranging from local to global, author Otto...

    Published November 2nd 2011 by Routledge