Tourism, Hospitality and Events Books

New and Published Books – Page 2

11. Marketing and Managing Tourism Destinations

    By Alastair Morrison

    Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of...

    Published February 27th 2013 by Routledge
12. Asian Heritage Management

    Contexts, Concerns, and Prospects

    Edited by Kapila Silva, Neel Kamal Chapagain

    Series: Routledge Contemporary Asia Series

    The prevalent global heritage discourse has been primarily Euro-centric in its origin, premise, and praxis. Diverse cultural, historical, and geographical contexts, such as that of Asia, call for more context-specific approaches to heritage management. This book explores this complexity of managing...

    Published February 27th 2013 by Routledge
13. Exploring the Social Impacts of Events

    Edited by Greg Richards, Marisa de Brito, Linda Wilks

    Series: Routledge Advances in Event Research Series

    Social impacts are increasingly used as one of the main justifications for staging and funding events, and yet there is very little empirical evidence on the extent to which these impacts are realised by different kinds of events or in different settings. This timely volume fills this gap by being...

    Published February 27th 2013 by Routledge
14. Neoliberal Governance and International Medical Travel in Malaysia

    By Meghann Ormond

    Series: Routledge Pacific Rim Geographies

    International medical travel (IMT), people crossing national borders in the pursuit of healthcare, has become a growing phenomenon. With many of the countries currently being promoted as IMT destinations located in the ‘developing’ world, IMT poses a significant challenge to popular assumptions...

    Published February 26th 2013 by Routledge
15. Coastal Erosion and Protection in Europe

    Edited by Enzo Pranzini, Allan Williams

    Europe has a long history of managing coastal erosion through a variety of protection strategies, from the defences of the Venice lagoons to coastal land reclamation in the Netherlands. This book provides a comprehensive review of the entire coastline of Europe and a comparative analysis of...

    Published February 25th 2013 by Routledge
16. Human Resource Management in the Hospitality Industry

    A Guide to Best Practice, 9th Edition

    By Michael Boella, Steven Goss-Turner

    Now in its ninth edition, Human Resource Management in the Hospitality Industry: A Guide to Best Practice, is fully updated with new legal information, data, statistics and examples. Taking a 'process' approach, it provides the reader with an essential understanding of the purpose, policies and...

    Published February 25th 2013 by Routledge
17. CRM

    The Foundation of Contemporary Marketing Strategy

    By Roger J. Baran, Robert J. Galka

    This book introduces students to CRM (customer relationship management), a strategic methodology that’s being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of...

    Published February 24th 2013 by Routledge
18. Heritage in the Digital Era

    Cinematic Tourism and the Activist Cause

    By Rodanthi Tzanelli

    Series: Routledge Advances in Sociology

    What happens to traditional conceptions of heritage in the era of fluid media spaces? ‘Heritage’ usually involves intergenerational transmission of ideas, customs, ancestral lands, and artefacts, and so serves to reproduce national communities over time. However, media industries have the power to...

    Published February 21st 2013 by Routledge
19. Crowds in the 21st Century

    Perspectives from contemporary social science

    Edited by John Drury, Clifford Stott

    Series: Contemporary Issues in Social Science

    Crowds in the 21st Century presents the latest theory and research on crowd events and crowd behaviour from across a range of social sciences, including psychology, sociology, law, and communication studies. Whether describing the language of the crowd in protest events, measuring the ability of...

    Published February 14th 2013 by Routledge
20. Events and The Social Sciences

    By Hazel Andrews, Teresa Leopold

    As the events management field expands as an area of study, there is a need to move beyond the business and marketing-driven approaches which dominate the literature towards a more advanced conceptual analysis and understanding of events from a socio-cultural context. This book addresses this need...

    Published February 7th 2013 by Routledge