Events Books

New and Published Books

1. Promoting and Marketing Events

   Theory and Practice

   By Nigel Jackson

   This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics...

   Published March 13th 2013 by Routledge
2. Ambush Marketing in Sports

   By Gerd Nufer

   Series: Routledge Sports Marketing Series

   Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with...

   Published March 13th 2013 by Routledge
3. Exploring the Social Impacts of Events

   Edited by Greg Richards, Marisa de Brito, Linda Wilks

   Series: Routledge Advances in Event Research Series

   Social impacts are increasingly used as one of the main justifications for staging and funding events, and yet there is very little empirical evidence on the extent to which these impacts are realised by different kinds of events or in different settings. This timely volume fills this gap by being...

   Published February 27th 2013 by Routledge
4. Crowds in the 21st Century

   Perspectives from contemporary social science

   Edited by John Drury, Clifford Stott

   Series: Contemporary Issues in Social Science

   Crowds in the 21st Century presents the latest theory and research on crowd events and crowd behaviour from across a range of social sciences, including psychology, sociology, law, and communication studies. Whether describing the language of the crowd in protest events, measuring the ability of...

   Published February 14th 2013 by Routledge
5. Events and The Social Sciences

   By Hazel Andrews, Teresa Leopold

   As the events management field expands as an area of study, there is a need to move beyond the business and marketing-driven approaches which dominate the literature towards a more advanced conceptual analysis and understanding of events from a socio-cultural context. This book addresses this need...

   Published February 7th 2013 by Routledge
6. Events and the Environment

   By Robert Case

   Many of our planet’s support systems are in crisis. Climate change, resource shortages and environmental pollution threaten our economy and lifestyles. Society as a whole needs to adopt policies that can meet these challenges. The ever expanding event industry is no exception. Anyone involved in...

   Published December 10th 2012 by Routledge
7. Event Management in Sport, Recreation and Tourism

   Theoretical and Practical Dimensions

   By Cheryl Mallen, Lorne Adams

   Now in a fully revised and updated second edition, Event Management in Sport, Recreation and Tourism provides a comprehensive theoretical and practical framework for planning and managing events. Focusing on the role of the event manager and their diverse responsibilities through each phase of the...

   Published December 3rd 2012 by Routledge
8. Sustainable Culinary Systems

   Local Foods, Innovation, Tourism and Hospitality

   Edited by C. Michael Hall, Stefan Gossling

   Series: Routledge Studies of Gastronomy, Food and Drink

   There is increasing public and academic interest in local and sustainable foods and food tourism. These interests have been reflected in such diverse elements as the growth of farmers markets, green restaurants, food miles, crabon and sustainability labelling, concerns over food supply and security...

   Published November 28th 2012 by Routledge
9. Managing Major Sports Events

   Theory and Practice

   By Milena Parent, Sharon Smith-Swan

   The hosting of major sporting events can be a key tool in the development of cities and countries around the world. If carried out effectively these events can not only bring prestige to an area but can leave the local population with a legacy of improved infrastructure and facilities. Managing...

   Published November 25th 2012 by Routledge
10. Handbook of the London 2012 Olympic and Paralympic Games

    Volume One: Making the Games

    Edited by Vassil Girginov

    The Handbook of the London 2012 Olympic and Paralympic Games is an authoritative and comprehensive account of the world’s greatest sporting and cultural event. It tells the complete story of the 2012 Games from inception, through the successful bidding process and the planning and preparation phase...

    Published October 2nd 2012 by Routledge