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Events Marketing Books

You are currently browsing 1–3 of 3 new and published books in the subject of Events Marketing — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

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  1. Promoting and Marketing Events

    Theory and Practice

    By Nigel Jackson

    This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics...

    Published March 13th 2013 by Routledge

  2. Ambush Marketing in Sports

    By Gerd Nufer

    Series: Routledge Sports Marketing Series

    Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with...

    Published March 13th 2013 by Routledge

  3. Events Management

    An Introduction

    By Charles Bladen, James Kennell, Emma Abson, Nick Wilde

    Contemporary events management is a diverse and challenging field. This major new introductory textbook is the first to fully explore the multi-disciplinary nature of events management and to provide all the practical skills and professional knowledge students need to succeed in the events industry...

    Published February 9th 2012 by Routledge

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