Events Marketing Books
You are currently browsing 1–3 of 3 new and published books in the subject of Events Marketing — sorted by publish date from newer books to older books.
For books that are not yet published; please browse forthcoming books.
New and Published Books
- Page:
- 1
-
Promoting and Marketing Events
Theory and Practice
This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics...
Published March 13th 2013 by Routledge
-
Ambush Marketing in Sports
Series: Routledge Sports Marketing Series
Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with...
Published March 13th 2013 by Routledge
-
Events Management
An Introduction
Contemporary events management is a diverse and challenging field. This major new introductory textbook is the first to fully explore the multi-disciplinary nature of events management and to provide all the practical skills and professional knowledge students need to succeed in the events industry...
Published February 9th 2012 by Routledge
- Page:
- 1
Subjects
Forthcoming Books
-
Event Sponsorship
To Be Published September 27th 2013 -
Fundraising Management: Analysis, Planning and Practice, 3rd Edition
To Be Published November 29th 2013 -
Food and Wine Events in Europe: A Stakeholder Approach
To Be Published January 31st 2014 -
Strategic Sports Event Management
To Be Published February 27th 2014 -
Sports Marketing: A Practical Approach
To Be Published March 14th 2014
