Taking a unique approach to systems analysis and design, this insightful book provides learners with a critical personal framework for considering and developing knowledge and…

As dot.com became dot.bomb, the hype that surrounded the meteoric growth of the network economy has given way to realism, or even scepticism, about the…

This clearly written textbook clarifies the concepts underpinning descriptive and inferential statistics in organizational research. Acting as much more than a theoretical reference tool, step-by-step…

Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far…

In the wake of the financial and corporate scandals of recent years, corporate governance increasingly is recognised as being at the heart of understanding how…

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of…

This unique book provides readers with vital information on one of the most important survival-success skill of the twenty-first century - influencing. By bringing the…

Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury…

David Statt presents a fully comprehensive resource for those wanting to know about the world of business management. Students and working professionals alike can enjoy…

As public and private sector organizations work more frequently in partnership, managing uncertainties, problems and controversies becomes increasingly difficult. Despite sophisticated technology and knowledge, the…