Textbooks
Browse Business and Management Titles:
The Changing Face of Multinationals in South East Asia
This book examines how and why corporate strategy, structure and culture is continuing to change markedly in South East Asia. Among the issues that have… read more2002 | Hardback: 978-0-415-26095-4 (Routledge)
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Design Management Case Studies
Design Management Case Studies provides an unusual and timely contribution to knowledge of the management of product and service innovation.The six case studies described… read more
2002 | Hardback: 978-0-415-23378-1 (Routledge)
Franchising
An International Perspective
Franchising is a unique collection of articles that offers a handpicked selection of the main outstanding 'classic' texts in franchising knowledge. Researchers, students, professional advisors… read more2002 | Hardback: 978-0-415-28418-9 (Routledge)
Business, Information Technology and Society
This comprehensive volume introduces the nature and the impact of the new information and communication technologies on business and society. Emphasizing the global impact, it…
read more2002 | Hardback: 978-0-415-19212-5 (Routledge)
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Marketing the e-Business
Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges…
read more2002 | Hardback: 978-0-415-25600-1 (Routledge)
Strategic Operations Management
The New Competitive Advantage
This indispensable text offers students a high quality treatment of strategic operations management. It provides the reader with a clear understanding of the importance and… read more2002 | Hardback: 978-0-415-25654-4 (Routledge)
Quality
A Critical Introduction
The second edition of this best-selling textbook provides a comprehensive introduction to the theory and practice of quality in the context of management thinking. Fully… read more2002 | Hardback: 978-0-415-25918-7 (Routledge)
From Followers to Leaders
Managing Technology and Innovation
The last years have seen a profusion of books and articles on managing technology, focused almost exclusively on leading edge firms in leading edge countries.…
read more2002 | Hardback: 978-0-415-25175-4 (Routledge)
Qualitative Research Methods in Public Relations and Marketing Communications
Qualitative research holds great potential for the study of public relations and marketing communications due to its ability to enable researchers to be closely involved…
read more2001 | Paperback: 978-0-415-22274-7 (Routledge)
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Managing Public Services - Implementing Changes
A Thoughtful Approach to the Practice of Management
Focusing on change as a constant factor in the management of any organization, this informative book helps the student and practitioner to develop the skills…
read more2001 | Hardback: 978-0-415-18027-6 (Routledge)
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