Tourism, Hospitality and Events Textbooks

New and Published Textbooks

1. Tourism, Poverty and Development

   By Andrew Holden

   Poverty alleviation is high on the global policy agenda, its importance being emphasised by its place as the first of the United Nation’s Millennium Development Goals. As a potentially significant source of economic growth in developing countries, tourism may also play a major role in poverty...

   Published April 1st 2013 by Routledge
2. Promoting and Marketing Events

   Theory and Practice

   By Nigel Jackson

   This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics...

   Published March 13th 2013 by Routledge
3. Marketing and Managing Tourism Destinations

   By Alastair Morrison

   Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of...

   Published February 27th 2013 by Routledge
4. Human Resource Management in the Hospitality Industry

   A Guide to Best Practice, 9th Edition

   By Michael Boella, Steven Goss-Turner

   Now in its ninth edition, Human Resource Management in the Hospitality Industry: A Guide to Best Practice, is fully updated with new legal information, data, statistics and examples. Taking a 'process' approach, it provides the reader with an essential understanding of the purpose, policies and...

   Published February 25th 2013 by Routledge
5. CRM

   The Foundation of Contemporary Marketing Strategy

   By Roger J. Baran, Robert J. Galka

   This book introduces students to CRM (customer relationship management), a strategic methodology that’s being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of...

   Published February 24th 2013 by Routledge
6. Events and The Social Sciences

   By Hazel Andrews, Teresa Leopold

   As the events management field expands as an area of study, there is a need to move beyond the business and marketing-driven approaches which dominate the literature towards a more advanced conceptual analysis and understanding of events from a socio-cultural context. This book addresses this need...

   Published February 7th 2013 by Routledge
7. Conferences and Conventions 3rd edition

   A Global Industry, 3rd Edition

   By Tony Rogers

   Series: Events Management

   Conferences and Conventions: A Global Industry 3rd edition provides a comprehensive introduction to the key elements of the global conference, convention and meetings industry. It examines the industry’s origins, structure, economic, social and environmental impacts, education, training and career...

   Published January 13th 2013 by Routledge
8. Student's Guide to Writing Dissertations and Theses in Tourism Studies and Related Disciplines

   By Tim Coles, David Timothy Duval, Gareth Shaw

   Around the world every year very many students have to complete dissertations or theses as part of their undergraduate or masters studies in tourism and related subjects. Often this substantial piece of self-directed work is the culmination of their programmes. More than just a means to consolidate...

   Published December 17th 2012 by Routledge
9. Events and the Environment

   By Robert Case

   Many of our planet’s support systems are in crisis. Climate change, resource shortages and environmental pollution threaten our economy and lifestyles. Society as a whole needs to adopt policies that can meet these challenges. The ever expanding event industry is no exception. Anyone involved in...

   Published December 10th 2012 by Routledge
10. Human Resource Management for the Hospitality and Tourism Industries

    2nd Edition

    By Dennis Nickson

    Human Resource Management for the Hospitality and Tourism Industries 2nd Edition, takes an integrated look at HRM policies and practices in the tourism and hospitality industries. Utilising existing human resource management (HRM) theory and practice, it contextualises it to the tourism and...

    Published December 3rd 2012 by Routledge