Routledge New Directions in Public Relations and Communications Research

Present academic thinking about PR and related communications reflects an unprecedented expansion and ferment in the discipline and many scholars believe that a radical ‘turn’ should be explored. Routledge New Directions in Public Relations and Communications Research is a new forum for the publication of books of original research in PR and related communications. Its remit is to publish critical responses to continuities and fractures in contemporary PR thinking and practice, and its essential yet challenging role in market-orientated, capitalist, liberal democracies around the world. The series reflects the multiple and inter-disciplinary forms which PR takes in a post-Grunigian world; the expanding roles which it performs, and the increasing number of countries in which it is practised. Routledge New Directions in Public Relations and Communications Research invites contributions from both established and new academics researching and teaching in these expanding fields of study.

About the editor

Kevin Moloney has had a career of two halves in public relations – half in practice, and half in teaching and research. This is, he believes, a good two-tier platform for spotting new behaviours in practice and trends in the industry. So he wants to hear from colleagues “who are change spotters and who feel their ideas are a shade too novel, radical to get published.” He’d like to invite academics and trend setting professionals, both inside and outside PR, especially those who, like himself “suspect mainstreams, and like sitting outside establishments.”

One disturbing impression he wants contributions to the series to help knock over is that the subject of PR is low in league tables of academic reputation and prestige. He argues that this is true of the UK, while suspecting it to be so in the US and Western Europe, but hopes that the publishing record of other continents will disprove this.

“The way to help turn around this scholarly snobbery is by publishing new thinking and new data from writers and researchers inside and outside the home academy, and also, hopefully, via offerings from trend-setting and reflective professionals.” Kevin is optimistic that the first commissions of the series (on Israeli PR; PR and gender with a global dimension, and PR ethics a la Jung) have a good chance of starting off this re-assessment by the larger academy.

“PR is now so common a practice in the daily practice of business, markets and civil society in most countries that it can live with, and revel in, the shock of the new. This global reach is the discipline’s second tier of growth in its second century. I want New Directions to be be an exciting and revelatory way forward.”

If you are interested in submitting a proposal then please follow the link below for more information:

Guidelines for Authors wishing to submit a Proposal

For more information on upcoming books in this series, just follow the link below:

http://www.routledge.com/u/RNDPRCR/