Business & Management Books
1-10 of 2914 results in Subjects › Economics, Finance, Business & Industry › Business & Management
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The Public Relations Handbook, 4th Edition
By Alison Theaker
Edited by Alison Theaker
The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying...
August 2011 | 978-0-415-59814-9 | Paperback (Routledge)
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Generation Y in Consumer and Labor Markets
By Anders Parment
Generation Y in Consumer and Labor Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a never-ending supply of choices and opportunities,...
August 2011 | 978-0-415-88648-2 | Hardback (Routledge)
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Student's Guide to Writing Dissertations and Theses in Tourism Studies and Related Disciplines
By Tim Coles, David Timothy Duval, Gareth Shaw
Around the world every year many thousands of students have to complete dissertations or theses as part of their undergraduate or masters studies in tourism and related subjects. Often the dissertation or thesis represents the culmination of their programme as a substantial piece of self-directed...
August 2011 | 978-0-415-46019-4 | Paperback (Routledge)
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Management Frameworks: Towards Performance Excellence
By Jacques Kemp, Andreas Schotter, Morgen Witzel
Spiralling financial globalization was followed by a dramatic global financial crisis. When the tide of cheap finance went out, it was clear that many corporations were stuck in the sands of complexity and were no longer fit for the purpose of value creation. Specifically, a lack of alignment...
August 2011 | 978-0-415-78165-7 | Paperback (Routledge)