Sales & Marketing Books

1-10 of 327 results in Subjects › Economics, Finance, Business & Industry › Business & Management › Sales & Marketing

1. Global Supply Chain Quality Management: Product Recalls, Global Impact and a Model for SCQM

   Edited by Barbara Flynn

   August 2011 | 978-1-4398155-4-0 | Hardback (CRC Press)

2. The Public Relations Handbook, 4th Edition

   By Alison Theaker

   Edited by Alison Theaker

   The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying...

   August 2011 | 978-0-415-59814-9 | Paperback (Routledge)

3. Generation Y in Consumer and Labor Markets

   By Anders Parment

   Generation Y in Consumer and Labor Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a never-ending supply of choices and opportunities,...

   August 2011 | 978-0-415-88648-2 | Hardback (Routledge)
4. 

   Agricultural Marketing: Structural Models for Price Analysis

   By James Vercammen

   This book rigorously examines key economic issues in the field of agricultural marketing and price analysis. Topics are introduced via simple presentation of key theory and applications of the theory through the use of mini-case studies and stylized spreadsheet models. The coverage is broad,...

   July 2011 | 978-0-415-48044-4 | Paperback (Routledge)

5. Case Studies in Crisis Communication: International Perspective on Hits and Misses

   Edited by Amiso George, Cornelious Pratt

   July 2011 | 978-0-415-88990-2 | Paperback (Routledge)

6. The Contemporary Business of Champagne

   Edited by Steven Charters

   July 2011 | 978-0-415-59440-0 | Hardback (Routledge)
7. 

   Marketing Management and Communications in the Public Sector

   By Martial Pasquier, Jean-Patrick Villeneuve

   International in approach, this text provides students, practitioners and scholars with a thorough overview of the major concepts and tools in marketing and communication as they can, and should be applied in the public sector, giving readers an exclusive and decisive analysis...

   June 2011 | 978-0-415-44898-7 | Paperback (Routledge)

8. Culture and Public Relations

   Edited by Krishnamurthy Sriramesh, Dejan Vercic

   June 2011 | 978-0-415-88727-4 | Paperback (Routledge)

9. Responsible Tourist Behaviour

   By Clare Weeden

   What is important to ethical consumers when thinking about going on holiday and how do they incorporate their lifestyle choices into these holidays? What values inform their lifestyles and how do they satisfy these values on holiday? Do ethical consumers automatically become ethical tourists or is...

   June 2011 | 978-0-415-57399-3 | Hardback (Routledge)

10. Sales Management:: Cases, Role Plays and Experiential Exercises

    By Linda Orr

    June 2011 | 978-0-415-88652-9 | Paperback (Routledge)