Welcome to the 2012 Business Catalog
This catalog contains key textbooks, cutting edge research and titles for professionals, from new and established authors. From key research on vital topics, to textbooks for undergraduate and postgraduate courses, you will find whatever you need to further your own research or professional interests, challenge your students, and provide essential reference materials for your institutional library.
Navigate the catalog via the contents on the left, and use it to:
- Browse full details of all our new titles; including tables of contents, reviews, author biographies and more
- Recommend titles of interest to your librarian
- Request complimentary exam copies where offered
- Create unique booklists to browse, buy, and forward to friends, colleagues and librarians.
Instructors teaching a relevant class with more than twelve students are invited to request complimentary exam copies of any title marked as a textbook, either by clicking on the ‘Complimentary Exam Copy’ buttons or by contacting email@example.com with your course details.
Our full range of titles is available to browse at www.routledge.com/business
A small selection of our key titles include:
Planning and Optimizing your Digital Marketing, 4th Edition
Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing...
Published October 28th 2012 by Routledge
The Challenge of Creating Value
Students trying to navigate the strategy jungle may lose sight of the fact that strategic management is about creating value in an organization. Understanding strategic management is a core part of all business qualifications and this textbook brings a new and easy-to-follow understanding of this...
Published November 30th 2011 by Routledge
Transcending Borders and Cultures
In today’s increasingly diverse, multicultural business world, managers and employees alike need to transcend many borders (literally or figuratively) and grasp a wide variety of cultural nuances on a routine basis. Doing this well requires both a sophisticated understanding of cultural differences...
Published July 26th 2012 by Routledge
Themes and Issues in the Modern Global Economy, 2nd Edition
This new edition of International Business examines the impact of globalization on key aspects of the business environment. It offers a comprehensive overview of this phenomenon that is altering corporate strategy fundamentally, critiquing the complexities of globalization and its impact on...
Published May 12th 2010 by Routledge
The Relentless Pursuit of Mission in an Ever Changing World
Social entrepreneurship involves the application of business practices to the pursuit of social and/or environmental mission. It brings the mindset, principles, strategies, tools and techniques of entrepreneurship to the social sector, yielding innovative solutions to the vexing problems facing...
Published January 18th 2012 by Routledge
21st Century Success Strategies
WomenPreneurs: 21st Century Success Strategies, will appeal to three groups of interested readers. The first consists of higher education faculty teaching courses in management, entrepreneurship and women’s studies and directors of professional development workshops interested in acquiring a...
Published April 19th 2012 by Routledge
Policies and Practices for Multinational Enterprises, 4th Edition
Series: Global HRM
Thoroughly updated and expanded, the fourth edition of International Human Resource Management: Policies and Practices for Multinational Enterprises now includes learning objectives, discussion questions, end-of-chapter cases, and two end-of-book integrative cases. It has been designed to lead...
Published August 1st 2011 by Routledge
Paving the Path for Emerging Leaders
This book is written for emerging leaders. It is designed to help these leaders bridge the gap from stepping into a position of leadership and emerging as a confident and respected difference-maker. Within this text, award-winning scholar and leader-coach Charles Stoner meets emerging leaders...
Published December 9th 2012 by Routledge