Museum and Heritage Studies

New Titles and Key Backlist

Management and Marketing

  1. Festival and Event Management in Nordic Countries

    Edited by Tommy Andersson, Donald Getz, Reidar Johan Mykletun

    This book on events-related research marks a watershed in the development of a "Nordic School" of festival and event research. Each of the chapters presents a new and interesting approach to the study of events, in terms of methods, perspectives or content. It is mostly rooted in management theory...

    Published November 22nd 2011 by Routledge

  2. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions

    By Ylva French, Sue Runyard

    Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams. Marketing and Public Relations for Museums,...

    Published June 1st 2011 by Routledge

  3. Marketing the Arts

    A Fresh Approach

    Edited by Daragh O'Reilly, Finola Kerrigan

    In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed. Marketing the Arts argues that...

    Published April 20th 2010 by Routledge

  4. Arts Management

    2nd Edition

    By Derrick Chong

    The second edition of Arts Management has been thoroughly revised to provide an updated, comprehensive overview of this fast-changing subject. Arts managers and students alike are offered a lively, sophisticated insight into the artistic, managerial and social responsibilities necessary for those...

    Published December 20th 2009 by Routledge

  5. Marketing of Tourism Experiences

    Edited by Noel Scott, Eric Laws, Philipp Boksberger

    This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no...

    Published December 6th 2009 by Routledge

  6. Directory of Museums, Galleries and Buildings of Historic Interest in the United Kingdom

    4th Edition

    This unique and important directory incorporates some 2,700 entries.It covers all types and sizes of museums; galleries of paintings, sculpture and photography; and buildings and sites of particular historic interest. It also provides an extensive index listing over 3,000 subjects. The Directory...

    Published December 10th 2008 by Routledge

  7. The Art Business

    By Iain Robertson

    Edited by Iain Robertson

    By the time you read this book, the art world may have witnessed the sale of its first $500 million painting. Whilst for some people money is anathema to art this is clearly a wealthy international industry, and a market with its own conventions and pressures. Drawing on the vast experience of...

    Published April 2nd 2008 by Routledge

  8. Museum Management and Marketing

    Edited by Richard Sandell, Robert R. Janes

    Series: Leicester Readers in Museum Studies

    Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum. The articles, from established and...

    Published March 4th 2007 by Routledge