Routledge Research in Public Relations
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Classical Rhetoric and Modern Public Relations
An Isocratean Model
Series: Routledge Research in Public Relations
This book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the twentieth century. As the discipline seeks guiding theories and paradigms, rhetorics both ancient and modern have proven to be fruitful fields of exploration....
Published October 15th 2012 by Routledge
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Public Relations, Activism, and Social Change
Speaking Up
Series: Routledge Research in Public Relations
Why are some voices louder in public debates than others? And why can’t all voices be equally heard? This book draws significant new meaning to the inter-relationships of public relations and social change through a number of activist case studies, and rebuilds knowledge around alternative...
Published February 28th 2013 by Routledge