Recent New Titles Articles

1. 

   Sourcebook for Political Communication Research

   NOW AVAILABLE IN PAPERBACK, The Sourcebook for Political Communication Research offers scholars, students, researchers, and other interested readers a comprehensive source for state-of-the-art/field research methods, measures, and analytical techniques in the field of political communication.

2. 

   The Routledge Companion to Advertising and Promotional Culture

   Do you need a guide to the methodologies, concepts, debates, and policies that shape our everyday relationship with advertising?
   
   Look no further than The Routledge Companion to Advertising and Promotional Culture, which provides an essential guide to these key issues!

3. 

   Organization and Organizing - Now Available

   This timely collection addresses central issues in organizational communication theory on the nature of organizing and organization. The unique strength of this volume is its contribution to the conception of materiality, agency, and discourse in current theorizing and research on the constitution of organizations.

4. 

   Social Media Industries

   A timely and innovative look at the business aspects of social media.This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users.

5. 

   Making Media Content: New in Paperback

   Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access. 

6. 

   Culture and Public Relations

   Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globaly; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the "corporate cultures" of business enterprises.

7. 

   Communication and Power in the Global Era

   Orders and Borders
   
   Edited by Marwan M. Kraidy
   Series Editor: Barbie Zelizer
   
   Re-visiting how we think about communication and power in the global era.

   Read more about this new title...

8. 

   Now Available: Practicing Convergence Journalism

   Order your complimentary exam copy today!

   Practicing Convergence Journalism teaches journalists how to make the most of digital technology to tell their stories effectively across multiple media platforms—in print, audio, video, and online. In this text, Janet Kolodzy identifies two types of journalistic stories: the short-form, or immediate, quick turn-around story, once called ‘spot news’, and the longer-form or depth news feature that involves a more narrative and interactive ‘arc’. Learn more...
    

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