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Articles in the New Titles category
Articles in the New Titles category

NOW AVAILABLE IN PAPERBACK, The Sourcebook for Political Communication Research offers scholars, students, researchers, and other interested readers a comprehensive source for state-of-the-art/field research methods, measures, and analytical techniques in the field of political communication.

Do you need a guide to the methodologies, concepts, debates, and policies that shape our everyday relationship with advertising?
Look no further than The Routledge Companion to Advertising and Promotional Culture, which provides an essential guide to these key issues!

This timely collection addresses central issues in organizational communication theory on the nature of organizing and organization. The unique strength of this volume is its contribution to the conception of materiality, agency, and discourse in current theorizing and research on the constitution of organizations.

A timely and innovative look at the business aspects of social media.This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users.

Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access.

Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globaly; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the "corporate cultures" of business enterprises.

Orders and Borders
Edited by Marwan M. Kraidy
Series Editor: Barbie Zelizer
Re-visiting how we think about communication and power in the global era.
Read more about this new title...

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Practicing Convergence Journalism teaches journalists how to make the most of digital technology to tell their stories effectively across multiple media platforms—in print, audio, video, and online. In this text, Janet Kolodzy identifies two types of journalistic stories: the short-form, or immediate, quick turn-around story, once called ‘spot news’, and the longer-form or depth news feature that involves a more narrative and interactive ‘arc’. Learn more...