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Articles in the New Titles category
Recent New Titles Articles
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Making Media Content: New in Paperback
Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access.
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Culture and Public Relations
Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globaly; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the "corporate cultures" of business enterprises.
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Communication and Power in the Global Era
Orders and Borders
Edited by Marwan M. Kraidy
Series Editor: Barbie Zelizer
Re-visiting how we think about communication and power in the global era.Read more about this new title...
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Now Available: Practicing Convergence Journalism
Order your complimentary exam copy today!
Practicing Convergence Journalism teaches journalists how to make the most of digital technology to tell their stories effectively across multiple media platforms—in print, audio, video, and online. In this text, Janet Kolodzy identifies two types of journalistic stories: the short-form, or immediate, quick turn-around story, once called ‘spot news’, and the longer-form or depth news feature that involves a more narrative and interactive ‘arc’. Learn more...
