Recent Textbooks Articles

1. 

   Interpersonal Communication: Putting Theory into Practice

   Interpersonal Communication: Putting Theory into Practice draws on theory and research in the interpersonal communication discipline to help you identify strategies to improve your communication skills. Denise and Jen introduce interpersonal communication as a subject of scientific research that has enormous relevance to your daily lives. 

2. 

   Strategic Planning for Public Relations, 4th Edition

   This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. 

3. 

   The Routledge Reader in Rhetorical Criticism

   Intended for upper-division undergraduate and graduate courses in rhetorical criticism, The Routledge Reader in Rhetorical Criticism uniquely lends itself to thoughtful discussion of the role of the critic in the critical process. It assists readers not only in learning the tools of criticism, but also in reflecting on the values that underlie the critical endeavor. 

4. 

   Strategic Planning for Public Relations

   Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process.

5. 

   The Dynamics of Persuasion

   The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement.

6. 

   International Communication: A Reader

   This comprehensive Reader brings together seminal texts in media and communication from both traditional as well as more recent scholarship.

7. 

   The Advertising Handbook

   The Advertising Handbook is a critical introduction to the practices and perspectives of advertising.

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