Recent Textbooks Articles

1. 

   Digital Storytelling - Visit the Companion Website

   Listen deeply. Tell stories. This is the mantra of the Center for Digital Storytelling (CDS). Over the years, the CDS's work has transformed the way that community activists, educators, health and human services agencies, business professionals, and artists think about story, media, culture, and the power of personal voice in creating change. For those who yearn to tell multimedia stories, Digital Storytelling is the place to begin.

2. 

   The Routledge Reader in Rhetorical Criticism

   Bringing together 50 key readings on rhetorical criticism in a single accessible format, The Routledge Reader in Rhetorical Criticism furnishes instructors with an ideal resource for teaching and practicing the art of rhetorical criticism. Unlike existing readers and textbooks, which rely on cookie-cutter approaches to rhetorical criticism, The  Reader organizes the field conceptually, allowing teachers and students to grapple with the enduring issues and debates surrounding criticism over the past 50 years. Request your complimentary exam copy for your course today.

3. 

   Interpersonal Communication

   If you're looking for an interpersonal textbook that will have students devouring scholarly research and applying it to their everyday lives, look no further. Solomon and Theiss present all the latest research in a conversational and approachable way, with clear examples, thought-provoking questions, and fun exercises for practice.
   Rachel McLaren, University of Iowa

4. 

   Interpersonal Communication: Putting Theory into Practice

   Interpersonal Communication: Putting Theory into Practice draws on theory and research in the interpersonal communication discipline to help you identify strategies to improve your communication skills. Denise and Jen introduce interpersonal communication as a subject of scientific research that has enormous relevance to your daily lives. 

5. 

   Strategic Planning for Public Relations, 4th Edition

   This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. 

6. 

   The Routledge Reader in Rhetorical Criticism

   Intended for upper-division undergraduate and graduate courses in rhetorical criticism, The Routledge Reader in Rhetorical Criticism uniquely lends itself to thoughtful discussion of the role of the critic in the critical process. It assists readers not only in learning the tools of criticism, but also in reflecting on the values that underlie the critical endeavor. 

7. 

   Strategic Planning for Public Relations

   Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process.

8. 

   The Dynamics of Persuasion

   The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement.

9. 

   International Communication: A Reader

   This comprehensive Reader brings together seminal texts in media and communication from both traditional as well as more recent scholarship.

10. 

    The Advertising Handbook

    The Advertising Handbook is a critical introduction to the practices and perspectives of advertising.

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