Articles in the Textbooks category
Routledge publishes quality textbooks in a variety of disciplines and course subjects. We are committed to providing course materials to instructors and students that are both engaging and innovative. You can learn more about our textbooks by viewing our featured selections below in Communication. You can also browse textbooks in all subjects or check out our companion websites.
As a benchmark for the current state of advertising theory, this text will facilitate a deeper understanding for advertising students, and will be required reading for advertising theory coursework. If you teach a related course, why not order a complimentary examination copy?
MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting.
For 2011, Routledge are pleased to present an extensive list of undergraduate and graduate Media and Communication textbooks reflecting our growing list of books for coursework. To view the textbook catalog online click here or email media_studies@routledge.com for a paper copy.
Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process.
The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement.
This comprehensive Reader brings together seminal texts in media and communication from both traditional as well as more recent scholarship.
The Advertising Handbook is a critical introduction to the practices and perspectives of advertising.
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