RegionPublic Relations Books
1-10 of 28 results in Subjects › Humanities › Communication Studies › Public Relations
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Branding Post-Communist Nations: Marketizing National Identities in the “New” Europe
Edited by NADIA KANEVA
Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of...
February 2011 | 978-0-415-88275-0 | Hardback (Routledge)
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Transparency, Public Relations and the Mass Media: Combating Media Bribery Worldwide
By Katerina Tsetsura, Dean Kruckeberg
This book is about media transparency and good-faith attempts of honesty by both the sources and the gate-keepers of news and other information that the mass media present as being unbiased. Specifically, this book provides a theoretical framework for understanding media transparency and its...
February 2011 | 978-0-415-88424-2 | Hardback (Routledge)
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Public Relations, Society & Culture: Theoretical and Empirical Explorations
Edited by Lee Edwards, Caroline E. M. Hodges
Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in addressing how public relations can be...
January 2011 | 978-0-415-57274-3 | Paperback (Routledge)
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Strategy in Information and Influence Campaigns: How Policy Advocates, Social Movements, Insurgent Groups, Corporations, Governments and Others Get What They Want
By Jarol B. Manheim
Information and influence campaigns are a particularly cogent example of the broader phenomenon we now term strategic political communication. If we think of political communication as encompassing the creation, distribution, control, use, processing and effects of information as a political...
December 2010 | 978-0-415-88729-8 | Paperback (Routledge)
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Student Workbook to Accompany Crisis Communications: A Casebook Approach, 4th Edition
By Kathleen Fearn-Banks
No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals...
November 2010 | 978-0-415-88177-7 | Paperback (Routledge)
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Public Relations in Global Cultural Contexts: Multi-paradigmatic Perspectives
Edited by Nilanjana Bardhan, C Kay Weaver
This distinctive volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations. Providing a critical examination of public relations’ contribution to...
November 2010 | 978-0-415-87286-7 | Paperback (Routledge)
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Reputation Management: The Key to Successful Public Relations and Corporate Communication, 2nd Edition
By John Doorley, Helio Fred Garcia
Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. This book is a how-to guide for professionals and students in...
October 2010 | 978-0-415-80185-0 | Paperback (Routledge)
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Crisis Communications: A Casebook Approach, 4th Edition
By Kathleen Fearn-Banks
Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans,...
September 2010 | 978-0-415-88059-6 | Paperback (Routledge)