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Articles in the New Titles category
Recent New Titles Articles
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The Routledge Companion to Advertising and Promotional Culture
Do you need a guide to the methodologies, concepts, debates, and policies that shape our everyday relationship with advertising?
Look no further than The Routledge Companion to Advertising and Promotional Culture, which provides an essential guide to these key issues! -
The Mediatization of Culture and Society
Mediatization has emerged as a key concept to reconsider old, yet fundamental questions about the role and influence of media in culture and society. In particular the theory of mediatization has proved fruitful for the analysis of how media spread to, become intertwined with, and influence other social institutions and cultural phenomena like politics, play and religion.
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Print Culture
From Steam Press to Ebook
By Frances RobertsonWith the advent of new digital communication technologies, the end of print culture once again appears to be as inevitable to some recent commentators as it did to Marshall McLuhan.
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