Students - Learning Objectives

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Chapter 1

After reading this chapter you should be able to:

  • Understand what is business ethics
  • Appreciate the global nature of business ethics
  • Be aware of the prevalence of unethical behavior around the world
  • Appreciate the benefits of ethical companies
  • Understand the types of business ethics issues
  • Understand the stakeholder approach discussed in this book

Chapter 2

After reading this chapter you should be able to:

  • Understand what are stakeholders and the strategic need to properly manage stakeholders
  • Be aware of stakeholder categories and attributes
  • Appreciate the many steps to appropriate stakeholder analysis and management
  • Become aware of the importance of difference stakeholders worldwide

Chapter 3

After reading this chapter you should be able to:

  • Understand what is individual ethics
  • Learn about the many aspects and factors that contribute to individual ethics
  • Become aware of the concept of moral awareness to understand how individuals assess the ethical nature of situations
  • Understand what is moral judgment
  • Become aware of Kohlberg's cognitive moral development, moral philosophies and moral theories
  • Understand how companies can provide training to better equip their workers deal with moral judgment
  • Become aware of moral disengagement and other biases that encourage people to behave unethically
  • Learn about the many steps companies can take to better prepare employees to be ethical

Chapter 4

After reading this chapter you should be able to:

  • Understand employees as stakeholders and the role of the company in terms of the hiring and firing of employees
  • Be aware of diversity and affirmative action programs and the roles they play
  • Understand what constitutes sexual harassment and the ways sexual harassment can be minimized in companies
  • Become aware of the importance of whistle-blowing
  • Examine the critical role of the human resource management department in ensuring ethical programs are in place

Chapter 5

After reading this chapter you should be able to:

  • Understand the general relationship of marketing’s 4Ps for the ethical interface with customers
  • Be aware of the ethical issues in pricing your products or services
  • Understand what constitutes deception in advertising and be able to identify techniques used in deception
  • Become aware of ethically sensitive issues in advertising such as the use of sexuality and advertising to children
  • Understand a company’s obligations to provide safe products in terms of buyer beware and the contract, due care, and strict liability views of product liability
  • Become aware of the increasingly complex issues regarding consumer privacy

Chapter 6

After reading this chapter you should be able to:

  • Understand the types of shareholders and agency theory
  • Be aware of the importance of corporate governance
  • Appreciate the role played by board of directors and the steps needed to design an appropriate board
  • Become aware of the controversial issues associated with executive compensation and the appropriate design of such compensation packages
  • Understand the role of ownership structures in corporate governance
  • Appreciate how national culture impacts corporate governance around the world
  • Read about the future of corporate governance and shareholder rights

Chapter 7

After reading this chapter you should be able to:

  • Understand the government and how the government influences corporations
  • Appreciate how companies influence the government through corporate political activity
  • Appreciate the role played by the media as a secondary stakeholder
  • Become aware of media analysis and its importance in managing the media
  • Understand the critical role played by non-governmental organization (NGOs) and the strategies they use to influence corporations
  • Comprehend how NGOs  can be managed and appreciate the role of cooperation with these NGOs

Chapter 8

After reading this chapter you should be able to:

  • Understand how the use of information technology is bring about important ethical implications
  • Learn about the various forms of social media and the ethical implications of such social media for company stakeholders
  • Become aware of the need of properly managing the ethical implications of social media
  • Understand the growth of e-commerce worldwide and the consequent ethical implications such as e-commerce privacy, e-commerce security and e-commerce trust
  • Lean about other IT ethical issues such as those occurring in global e-commerce and the global digital divide
  • Become aware of the amount of waste created by IT and the steps companies can take to minimize the impact of such waste

Chapter 9

After reading this chapter you should be able to:

  • Understand what is sustainability
  • Learn about the arguments for and against sustainability from a company perspective
  • Become aware of the environment and key aspects of environmental degradation
  • Lean about the many steps that lead to the successful sustainable company
  • Become aware of the many benefits accruing to companies that are sustainable

Chapter 10

After reading this chapter you should be able to:

  • Understand what is global business ethics
  • Understand why there are differences in ethics worldwide
  • Be aware of the approaches to global ethics
  • Appreciate the key ethical issues facing multinationals today
  • Understand what companies can do to address global ethical issues

Chapter 11

After reading this chapter you should be able to:

  • Understand the concept of ethical climate as a type of work climate
  • Identify the different types of ethical climates and be able to explain how each type works.
  • Understand how ethical climates affect ethical decision making and behaviors in organizations.
  • Explain the differences between the general organizational culture and the ethical climate.
  • Know how to create and maintain different ethical climate types.
  • Understand how to identify the ethical climate in your organization.

Chapter 12

After reading this chapter you should be able to:

  • Understand the development of corporate social responsibility during the last few decades
  • Understand the arguments that support more social responsive businesses than those that counter this position
  • Become aware of the basic models of corporate social responsibility
  • Understand the fundamental premises of strategic social responsibility
  • Become aware of the social responsibility reporting options