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Welcome!

This is the companion website for Advanced Theory and Practice in Sport Marketing, featuring an array of useful teaching and learning materials for students and instructors.
What you will find on this website:

  • Students: multiple-choice quizzes to test your understanding; links to useful websites; a full  on-line glossary of key terms and concepts, and interactive flashcards to test your knowledge of those terms and concepts.
  • Tutors: a test bank of 60 essay-style exam questions, with answer guidelines for each; explanatory notes on all 150 multiple-choice questions in the student quiz area; 466 PowerPoint slides summarising the book’s content; 15 additional case studies, with discussion questions, for seminar or classroom use; a sample syllabus for a degree-level sport marketing course.
  • About the Book: a link to further information about the book, author, table of contents and preface.
  • Buy the Book Online: purchase additional copies of this title.
  • Routledge Sports Arena: a link to Routledge's main website for this subject area. Get more information about our books, journals and electronic publishing.