Economics

MIT Sloan Management Review

Leslie Brokaw, from MIT Sloan Management Review, discusses the article 'Is It Time to Rethink Your Pricing Strategy?' by Andreas Hinterhuber & Stephan Liozu, the authors of 'Innovation in Pricing'

Click here for more information on 'Innovation in Pricing'

Earlier this year, Andreas Hinterhuber and Stephan Liozu wrote 'Is It Time to Rethink Your Pricing Strategy?' in MIT Sloan Management Review. Now, MIT's own contributing editor, Leslie Brokaw, provides a comprehensive and engaging summary of the article, focusing on key excerpts, in 'Setting Prices Based on Customer Value'.

Why not take a look at both of these engaging articles about innovation and pricing, a precurser to the aptly named book 'Innovation in Pricing', by Andreas Hinterhuber and Stephan Liozu.

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Innovation in Pricing

Contemporary Theories and Best Practices

Edited by Andreas Hinterhuber, Stephan Liozu

Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as a main basis for setting prices. Product or business model innovation has a high priority for many companies whereas innovation in pricing has received scant attention. This...

Published September 17th 2012 by Routledge