Routledge - Articles

Media, Telecommunications, and Business Strategy

2013-05-17T13:14:44Q

With today’s dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward.

Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries.

The second edition includes updated research throughout , including material on major business and technology changes and the importance of digital lifestyle reflected in E-commerce and personalized media selection, such as Netflix and iTunes, and the growing importance of Facebook and social networking from a business perspective. Also included with this edition is a new and robust companion website that includes discussion questions, exercises, further readings, all of the book’s tables and figures, video links and an RSS feed.

Find out more.

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Claim 20% Off Johnston & Marshall’s Leading Sales Texts Today

2013-05-17T08:52:35Q

We are pleased to offer you a huge 20% discount on the new editions of Contemporary Selling and Sales Force Management by Mark Johnston & Greg Marshall.

All you have to do is enter the code GDC71 at checkout to activate the 20% discount.

Terms and conditions apply*.

Written in partnership with Chally Group Worldwide, the new editions of Contemporary Selling and Sales Force Management continue to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today.

We are pleased to be able to offer you the chance to claim 20% off these titles by simply entering the discount code GDC71 at the checkout when you purchase online.

* Offer available until 30/06/2013 and applies only to books purchased on the Routledge website. Cannot be used in conjunction with any other offer or discount.

Writing for the Web

2013-05-16T14:44:59Q

Composing, Coding, and Constructing Web Sites
Writing for the Web unites theory, technology, and practice to explore writing and hypertext for website creation. It integrates such key topics as XHTML/CSS coding, writing (prose) for the Web, the rhetorical needs of the audience, theories of hypertext, usability and architecture, and the basics of web site design and technology. Presenting information in digestible parts, this text enables students to write and construct realistic and manageable Web sites with a strong theoretical understanding of how online texts communicate to audiences.

Key features of the book include:

•Screenshots of contemporary Web sites that will allow students to understand how writing for and linking to other layers of a Web site should work
•Flow charts that describe how Web site architecture and navigation works
•Parsing exercises in which students break down information into subsets to demonstrate how Web site architecture can be usable and scalable
•Detailed step-by-step descriptions of how to use basic technologies such as file transfer protocols (FTP)
•Hands-on projects for students to engage in that allow them to connect the various components in the text
•A companion website with downloadable code and additional pedagogical features.

Writing for the Web prepares students to work in professional roles, as it facilitates understanding of architecture and arrangement of written content of an organization’s texts.

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Electronic Media Law and Regulation, 6th Edition

2013-05-16T14:39:57Q

Electronic Media Law and Regulation is a case-based law text that provides students with direct access to case law as well as the context in which to understand its meaning and impact. The text overviews the major legal and regulatory issues facing broadcasting, cable, and developing media in today's industry. Presenting information from major cases, rules, regulations, and legal documents in a concise and readable form, this book helps current and prospective media professsionals understand the complex realm of law and regulation. Students will learn how to avoid common legal pitfalls and anticipate situations that may have potential legal consequences.

This sixth edition provides annotated cases with margin notes, and new chapters address such timely issues as media ownership, freedom of information, entertainment rights, and cyber law. A companion website provides additional materials for students and instructors.

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Theatre of the Oppressed in Actions

2013-05-16T14:26:44Q

An Audio-Visual Introduction to Boal’s Forum Theatre
Brazilian theatre director Augusto Boal’s ‘Theatre of the Oppressed’ movement went global many years ago – it is now practiced all over the world by a wide range of different groups from political activists and practitioners of political (or ‘applied’) theatre to students at all levels. This major new DVD contains carefully curated footage from his many documented workshops, masterclasses and lectures.
Order your copy.

Learning Through Theatre, 3rd Edition

2013-05-16T14:18:17Q

In the two decades since the publication of the second edition of Learning Through Theatre, it has further established itself as an indispensable resource for scholars, practitioners and educators interested in the complex interrelations between teaching and learning, the performing arts, and society at large. Theatre in Education (TIE) has consistently been at the cutting edge of the ever-growing field of Applied Theatre; this comprehensively revised new edition makes an international case for why, and how, it will continue to define how the participatory arts contribute to the learning of young people (and increasingly, adults) in the 21st century.

Drawing on the experiences and insights of theorists and practitioners from across the world, Learning Through Theatre shows how theatre can, and does, promote:

• participatory engagement;
• the use of innovative theatrical form;
• work with young people in a range of educational settings; and
• social and personal change.

Now transatlantically edited by Anthony Jackson and Chris Vine, Learning Through Theatre offers exhilarating new reflections on the book’s original aim: to define, describe and debate the salient features, and wider political context, of one of the most important – and radical – developments in contemporary theatre.

Find out more about this title.

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Latest Routledge Research Titles

2013-05-16T14:09:16Q

We have two new titles to highlight this month: A Social History of Contemporary Democratic Media, part of the Routledge Research in Cultural and Media Studies Series edited by Jesse Drew, and The Future of Journalism: Developments and Debates, part of the Journalism Studies Series edited by Bob Franklin.

A Social History of Contemporary Democratic Media
Beginning with a look at the inherent weaknesses of the U.S. broadcasting model of mass media, Drew outlines the early 1960s and 1970s experiments in grassroots media, where artists and activists began to re-engineer electronic technologies to target local communities and underserved audiences. From these local projects emerged national and international communications projects, creating production models, social networks and citizen expectations that would challenge traditional means of electronic media and cultural production. Drew’s perspective puts the social and cultural use of the user at the center, not the particular media form. Thus the structure of the book focuses on the local, the national, and the global desire for communications, regardless of the means. Read more.

Take a look inside this title.

The Future of Journalism: Developments and Debates
The Future of Journalism: Developments and Debates comprises the research-based responses of distinguished academic specialists and professional journalists to the challenging issues involved in assessing the future of journalism. It is essential reading for everyone interested in the changing role of journalism in the economic, democratic and cultural life of communities locally, nationally and globally. Read more.

Digital Media and Reporting Conflict

2013-05-16T14:02:20Q

Digital Media and Reporting Conflict explores the impact of new forms of online reporting on the BBC’s coverage of war and terrorism. Informed by the views of over 100 BBC staff at all levels of the corporation, Bennett captures journalists’ shifting attitudes towards blogs and internet sources used to cover wars and other conflicts. He argues that the BBC’s practices and values are fundamentally evolving in response to the challenges of immediate digital publication.

Ongoing challenges for journalism in the online media environment are identified: maintaining impartiality in the face of calls for more open personal journalism; ensuring accuracy when the power of the "former audience" allows news to break at speed; and overcoming the limits of the scale of the BBC’s news operation in order to meet the demands to present news as conversation.

While the focus of the book is on the BBC’s coverage of war and terrorism, the conclusions are more widely relevant to the evolving practice of journalism at traditional media organizations as they grapple with a revolution in publication.

This book is the latest in the Routledge Research in Journalism Series, which is our home for innovative research in journalism. It includes monographs and edited collections that provide insight into a field that faces the challenges of an ever-evolving news and media environment.

Recommend to your librarian today!

The Routledge International Handbook of Children, Adolescents and Media

2013-05-16T13:55:13Q

The roles that media play in the lives of children and adolescents, as well as their potential implications for their cognitive, emotional, social and behavioral development, have attracted growing research attention in a variety of disciplines. The Routledge International Handbook of Children, Adolescents and Media analyses a broad range of complementary areas of study, including children as media consumers, children as active participants in media making, and representations of children in the media.

The handbook presents a collection that spans a variety of disciplines including developmental psychology, media studies, public health, education, feminist studies and the sociology of childhood. Essays provide a unique intellectual mapping of current knowledge, exploring the relationship of children and media in local, national, and global contexts.

Divided into five parts, each with an introduction explaining the themes and topics covered, the handbook features 57 new contributions from 71 leading academics from 38 countries. Chapters consider vital questions by analyzing texts, audience, and institutions, including

•the role of policy and parenting in regulating media for children
•the relationships between children’s’ on-line and off-line social networks
•children’s strategies of resistance to persuasive messages in advertising
•media and the construction of gender and ethnic identities.

The Handbook’s interdisciplinary approach and comprehensive, international scope make it an authoritative, state of the art guide to the nascent field of Children’s Media Studies. It will be indispensable for media scholars and professionals, policy makers, educators, and parents.

Recommend to your librarian today!

Promotional Culture and Convergence

2013-05-16T13:48:52Q

The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analyses the environments necessary for creating a culture of collaboration with consumers, and critically engages with key areas of contemporary promotional development.

These areas include:

•promotional culture’s primary industries, including advertising, marketing, PR and branding, and how are they informed by changes in consumer behaviour and market conditions
•how industries are adapting in the digital age to attract both audiences and advertising revenue
•the evolving dialogues between ‘new consumers’ and producers and promotional industries.

Ten contributions from leading theorists on contemporary promotional culture presents an indispensable guide to this creative and dynamic field and include detailed historical analysis, in-depth case studies and global examples of promotion through TV, magazines, newspapers and cinema.

Take a look inside the book here!

Ord a complimentary exam copy here.

Find out more here.

Manga’s Cultural Crossroads

2013-05-16T13:41:51Q

'This is a timely collection that explores a burgeoning area of enquiry in an interesting and original manner. The chapters address a range of relevant topics for anyone interested in the study and history of manga, as well as addressing the adaptation of manga in different media.' - Matthew Green, Associate Professor, University of Nottingham

Focusing on the art and literary form of manga, this volume examines the intercultural exchanges that have shaped manga during the twentieth century and how manga’s culturalization is related to its globalization. Through contributions from leading scholars in the fields of comics and Japanese culture, it describes "manga culture" in two ways: as a fundamentally hybrid culture comprised of both subcultures and transcultures, and as an aesthetic culture which has eluded modernist notions of art, originality, and authorship. The latter is demonstrated in a special focus on the best-selling manga franchise, NARUTO.

Recommend to your librarian today!

Communication Yearbook 37

2013-05-16T13:31:15Q

Next month we will be attending the ICA conference in London. In advance of this event we are pleased to announce the publication of Communication Yearbook 37 in association with the International Communication Association. This yearbook continues the tradition of publishing state-of-the-discipline literature reviews and essays. Editor Elisia Cohen presents a volume that is highly international and interdisciplinary in scope, with authors and chapters representing the broad global interests of the International Communication Association.

The contents include summaries of communication research programs that represent the most current innovative work separated into the following sections:

Part I: Rethinking Organizational Membership and Career Formation in a Global Information Society
Part II: Rethinking Communication Frameworks, Models, Methods, and Paradigms
Part III: Reassessments of Message Design and Persuasion Scholarship
Part IV: Reviewing Trends: Scholarship Evaluating Media Engagement and Exposure Effects.

Offering a blend of chapters emphasizing timely disciplinary concerns and enduring theoretical questions, this volume will be valuable to scholars throughout communication studies.

Recommend to your librarian today!

The Global Journalist in the 21st Century

2013-05-16T13:24:51Q

The Global Journalist in the 21st Century systematically assesses the demographics, education, socialization, professional attitudes and working conditions of journalists in various countries around the world. This book updates the original Global Journalist (1998) volume with new data, adding more than a dozen countries, and provides material on comparative research about journalists that will be useful to those interested in doing their own studies...

The editors put together this collection working under the assumption that journalists’ backgrounds, working conditions and ideas are related to what is reported (and how it is covered) in the various news media round the world, in spite of societal and organizational constraints, and that this news coverage matters in terms of world public opinion and policies. Outstanding features include:

•Coverage of 33 nations located around the globe, based on recent surveys conducted among representative samples of local journalists
•Comprehensive analyses by well-known media scholars from each country
•A section on comparative studies of journalists
•An appendix with a collection of survey questions used in various nations to question journalists

As the most comprehensive and reliable source on journalists around the world, The Global Journalist will serve as the primary source for evaluating the state of journalism. As such, it promises to become a standard reference among journalism, media, and communication students and researchers around the world.

Take a look inside the book!

Read more!

The Life of Voices

2013-05-16T13:09:10Q

The Life of Voices illustrates how human voices have special significance as the place where mind and body collaborate to produce everyday speech. Hannah Rockwell links Russian semiotician Mikhail Bakhtin’s philosophy of dialogue with French phenomenologist Maurice Merleau-Ponty’s views of the relation between bodies and speech expression to develop a unique theory of communication and bodies.

By introducing readers to actual human subjects speaking about how their identities have been shaped and transformed through time, the author explores how discourses reproduce ideology and social power relations. Readers are challenged to consider complex influences between human subjects and institutionalized discourses through critical-interpretive analyses of transcribed speech.

The Life of Voices has an interdisciplinary flair grounded in careful research. Scholars in communication, sociology, philosophy, psychology, linguistics, anthropology, gender studies and identity politics will find valuable insights, methods and examples in this work. It is essential reading for anyone who is interested in discourse studies and the body’s relationship to speech or human identity formation.

Cultivating Cosmopolitanism for Intercultural Communication

2013-05-16T12:59:30Q

This book engages the notion of cosmopolitanism as it applies to intercultural communication, which itself is undergoing a turn in its focus from post-positivistic research towards critical/interpretive and postcolonial perspectives, particularly as globalization informs more of the current and future research in the area. It emphasizes the postcolonial perspective in order to raise critical consciousness about the complexities of intercultural communication in a globalizing world, situating cosmopolitanism—the notion of global citizenship—as a multilayered lens for research.

Cosmopolitanism as a theoretical repertoire provides nuanced descriptions of what it means to be and communicate as a global citizen, how to critically study interconnectedness within and across cultures, and how to embrace differences without glossing over them. Moving intercultural communication studies towards the global in complex and nuanced ways, this book highlights crucial links between globalization, transnationalism, postcolonialism, cosmopolitanism, social injustice and intercultural communication, and will help in the creation of classroom spaces devoted to exploring these links. It also engages the links between theory and praxis in order to move towards intercultural communication pedagogy and research that simultaneously celebrates and interrogates issues of cultural difference with the aim of creating continuity rather than chasms. In sum, this book orients intercultural communication scholarship firmly towards the critical and postcolonial, while still allowing the incorporation of traditional intercultural communication concepts, thereby preparing students, scholars, educators and interculturalists to communicate ethically in a world that is simultaneously global and local.

Recommend to your librarian, or order a copy!