Skip to Content

Audience Studies: A Japanese Perspective

Focusing on the case of contemporary Japan, this book theorizes the role of media and ICT in today’s media-rich global environment and introduces a new argument of audience complexity. It will contribute significantly to the ‘internationalization’ of the media studies movement underway in the global era.

Related Products

  1. Audience Studies

    A Japanese Perspective

    By Toshie Takahashi

    Series: Routledge Advances in Internationalizing Media Studies

    This book theorizes the role of media and ICT in today’s media-rich global environment and introduces a new argument of audience complexity in an accessible and lively fashion. Based on an ethnography of Japanese engagement with media and ICT in the Tokyo Metropolitan Area, Takahashi offers a...

    Published August 4th 2009 by Routledge