Public Relations in Media Books

1-10 of 71 results in Subjects › Humanities › Media & Film Studies › Media & Communications › Public Relations in Media

1. Public Relations, Society & Culture: Theoretical and Empirical Explorations

   Edited by Lee Edwards, Caroline E. M. Hodges

   Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in addressing how public relations can be...

   January 2011 | 978-0-415-57274-3 | Paperback (Routledge)
2. 

   Advertising and Public Relations Law, 2nd Edition

   By Roy l. Moore, Carmen Maye, Erik L. Collins

   Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage includes the categorization of different kinds of speech afforded varying levels of First Amendment protection;...

   October 2010 | 978-0-415-96548-4 | Paperback (Routledge)
3. 

   Show Me the Money: Writing Business and Economics Stories for Mass Communication, 2nd Edition

   By Chris Roush

   Show Me the Money is a business reporting textbook offering hands-on advice and examples on doing the job of a business journalist. Author Chris Roush draws on his own business journalism background to explain how to cover businesses and industries, and where to find sources of information for...

   September 2010 | 978-0-415-87655-1 | Paperback (Routledge)
4. 

   Crisis Communications: A Casebook Approach, 4th Edition

   By Kathleen Fearn-Banks

   Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans,...

   September 2010 | 978-0-415-88059-6 | Paperback (Routledge)
5. 

   Corporate Reputation and the News Media: Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets

   Edited by Craig Carroll

   This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing...

   July 2010 | 978-0-415-87152-5 | Paperback (Routledge)
6. 

   Public Relations Cases: International Perspectives, 2nd Edition

   Edited by Danny Moss, Melanie Powell, Barbara DeSanto

   This unique collection of contemporary international public relations case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts. The cases demonstrate the breadth of modern public relations practice and the increasing importance...

   July 2010 | 978-0-415-77337-9 | Paperback (Routledge)
7. 

   The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 4th Edition

   By Helen Katz

   The Media Handbook provides an introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this fourth edition reflects the critical changes in how...

   June 2010 | 978-0-415-87354-3 | Paperback (Routledge)
8. 

   Public Relations Writing Worktext: A Practical Guide for the Profession, 3rd Edition

   By Joseph M. Zappala, Ann R. Carden

   Public Relations Writing Worktext provides the fundamental knowledge and the basic preparation required for the professional practice of public relations writing. This textbook introduces readers to public relations and writing, providing an overview of the four-step public relations process in...

   September 2009 | 978-0-415-99754-6 | Paperback (Routledge)
9. 

   Applied Public Relations: Cases in Stakeholder Management, 2nd Edition

   By Kathy Brittain McKee, Larry F. Lamb

   Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations, and settings, authors Kathy Brittain McKee...

   June 2009 | 978-0-415-99916-8 | Paperback (Routledge)
10. 

    Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism, 2nd Edition

    By Tom Bivins

    Mixed Media, Second Edition, introduces readers to the tools necessary for making moral and ethical decisions regarding the use of mass media. The chapters in this text offer insights on: Similarities and differences among the ethical dilemmas faced by the mass media Common ground on...

    April 2009 | 978-0-8058-6321-5 | Paperback (Routledge)