Bio

Jennifer Lees-Marshment is Senior Lecturer in Political Marketing at the University of Auckland and was founding chair of the UK P.S.A. Political marketing group. Her books include Political Marketing and British political parties (1st edition 2001, 2nd 2008), The Political Marketing Revolution (2004), Political Marketing in Comparative Perspective (2005, co-editor) and Current Issues in Political Marketing (2005, co-editor).