e-Business Fundamentals
By Peter Eckersley, Lisa Harris, Paul Jackson
Series: Routledge eBusiness
List Price: $58.95
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- ISBN: 978-0-415-25595-0
- Binding: Paperback (also available in Hardback)
- Published by: Routledge
- Publication Date: 05/29/2003
- Pages: 288
- Trim Size: 234X156
Lecturers/Professors only: request examination copy
Table of Contents
1. Introduction 2. The Business Environment for e-Commerce 3. e-Commerce Technology 4. Organisational Considerations for e-Business 5. Using Marketing Databases in e-Business 6. The Ethics Environment for e-Business 7. e-Business and the Law 8. e-Commerce: A Global Overview 9. e-Government