Retail Product Management

Buying and Merchandising, 2nd Edition

By Rosemary Varley

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Table of Contents

1. Introduction to Retail Product Management: Scope and Concepts 2. The Role of Retail Product Managers 3. Category Management 4. Product Range Planning and Selection 5. Supply Sources 6. Ordering Quantities and Stock Control 7. Managing the Response to Sales 8. Allocating Space to Products 9. Retail Design 10. Visual Merchandising 11. Communicating the Product Offer 12. Evaluating Retail Product Management Performance 13. Product Management in Non-Store Retailing 14. International Retail Product Management

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