The Retailing Reader
Edited by John Dawson, Anne Findlay, Leigh Sparks
List Price: $215.00
Add to Cart- ISBN: 978-0-415-35638-1
- Binding: Hardback (also available in Paperback)
- Published by: Routledge
- Publication Date: 04/07/2008
- Pages: 488
Recommend this title to a librarian using our Librarian Recommendation Form.
Table of Contents
Part 1: Consumers and Shoppers Part 2: Retail Branding and Marketing Part 3: Merchandising and Buying Part 4: Retail Strategy, Power and Policy Part 5: International Retailing
You may also be interested in:
The Retailing Reader
Most of us think we know something about retailing: we shop, we buy, we consume. But retailing, perhaps more than any other economic sector, has...
Published 04/07/2008 | 978-0-415-35639-8