Table of Contents

Introduction 1. Popular Science Books 2. Science Journalism 3. Science Museums and Science Centers 4. Cinematic Science 5. Of Deficits, Deviations and Dialogues: Theories of Public Communication of Science 6. Health Campaign Research 7. Genetics and Genomics: The Ethics and Politics of Metaphorical Framing 8. Survey Research and the Public Understanding of Science 9. Scientists as Public Experts 10. Public Relations in Science: Managing the Trust Portfolio 11. Environmental Groups and other NGOs as Science Communicators 12. Public Participation and Dialogue 13. Internet: Turning Science Communication Inside-Out 14. Risk, Science and Public Communication: Third-Order Thinking about Scientific Culture 15. Public Communication of Science and Technology in Developing Countries 16. Communicating the Social Sciences 17. Evaluating Public Communication of Science and Technology