Political Marketing
Principles and Applications
List Price: $45.95
Add to Cart- ISBN: 978-0-415-43129-3
- Binding: Paperback (also available in Hardback)
- Published by: Routledge
- Publication Date: 07/03/2009
- Pages: 320
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Table of Contents
Introduction 1. The political market and the rise of the political consumer 2. What is political marketing? 3.Political marketing strategy 4. Understanding the market: market intelligence, consultation and participation 5. Product development and branding 6. Internal marketing: marketing to volunteers and the party 7. Marketing Communication and Campaigns 8. Marketing in government: Delivering and staying in touch 9. Global knowledge transfer 10. Political Marketing and Democracy