Strategic Positioning in Voluntary and Charitable Organizations

By Celine Chew

Series: Routledge Studies in the Management of Voluntary and Non-Profit Organizations 

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Table of Contents

List of Illustrations. List of Abbreviations. Foreword. Acknowledgments. 1. Strategic Positioning, the Voluntary and Charitable Sector, and Public Services. 2. Strategic Positioning, Strategic Position and Positioning Strategy. 3. Conceptualizing Charitable Sector and Charitable Activities. 4. Research Methodology. 5. Mapping the Positioning Activities of Charitable Organizations. 6. Process, Anatomy of Positioning Strategy and Influencing Factors. 7. Towards an Integrating Model of Influencing Factors. 8. Implications and Future Development. Appendix A: Key Terminologies Used in this Book. References. Index.

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