Table of Contents

Section 1: Introduction 1. Globalization and its Antinomies: Negotiating a Fair Trade Movement 2. Fair/Alternative Trade: Historical and Empirical Dimensions 3. Fair Trade in the Agriculture and Food Sector: Analytical Dimensions Section 2: Fair Trade in the Global North 4. Northern Social Movements and Fair Trade 5. Fair Trade Bananas: Broadening the Movement and Market in the United States 6. Fair Trade Coffee in the US: Why Companies Join the Movement 7. Mainstreaming Fair Trade in Global Production Networks: Own Brand Fruit and Chocolate in UK Supermarkets Section 3: Fair Trade in the Global South 8. Fair Trade in the Global South 9. Fair Trade Coffee in Mexico: At the Centre of the Debates 10. The Making of the Fair Trade Movement in the South: The Brazilian Case 11. Fair Trade and Quinoa from the Southern Bolivian Altiplano 12. Reconstructing Fairness: Fair Trade Conventions and Worker Empowerment in South African Horticulture Section 4: Fair Trade as an Emerging Global Movement 13. Fair Trade: Contemporary Challenges and Future Prospects