Table of Contents

Introduction 1. Rethinking Public Diplomacy Nancy Snow 2. Public Diplomacy and Strategic Communication Philip M. Taylor Part 1: The Context of Public Diplomacy 3. Public Diplomacy: The Evolution of a Phrase Nick Cull 4. Public Diplomacy as Loss of World Authority Michael Vlahos 5. Public Opinion and Power Ali Wyne 6. Exchange Programs and Public Diplomacy Giles Scott-Smith 7. Arts Diplomacy: The Neglected Aspect of Cultural Diplomacy John Brown Part 2: Public Diplomacy Applications 8. Operationalizing Public Diplomacy Matt Armstrong 9. Between ‘Take-offs’ and ‘Crash Landings’: Situational Aspects of Public Diplomacy John Robert Kelley 10. Mapping Out a Spectrum of Public Diplomacy Initiatives: Informational and Relational Frameworks R.S. Zaharna 11. The Nexus of U.S. Public Diplomacy and Citizen Diplomacy Sherry Mueller Part 3: Public Diplomacy Management: Image, Influence and Persuasion 12. Public Diplomacy in International Conflicts: A Social Influence Analysis Anthony Pratkanis 13. Credibility and Public Diplomacy Robert Gass and John Seiter 14. The Culture Variable in the Influence Equation Kelton Rhoads 15. Military Psychological Operations as Public Diplomacy Mark Kilbane Part 4: State and Non-State Actors in Public Diplomacy 16. American Business and Its Role in Public Diplomacy Keith Reinhard 17. The Public Diplomat: A First Person Account Peter Kovach 18. The Case for Localized Public Diplomacy William P. Kiehl 19. The Distinction Between Public Affairs and Public Diplomacy Ken S. Heller and Liza M. Persson 20. Valuing Exchange of Persons in Public Diplomacy Nancy Snow Part 5: Global Approaches to Public Diplomacy 21. Four Seasons in One Day: The Crowded House of Public Diplomacy in the UK Ali Fisher 22. German Public Diplomacy: The Dialogue of Cultures Oliver Zoellner 23. Origin and Development of Japan’s Public Diplomacy Tadashi Ogawa 24. China Talks Back: Public Diplomacy and Soft Power for the Chinese Century Gary Rawnsley 25. Central and Eastern European Public Diplomacy: A Transitional Perspective on National Reputation Management Gyorgy Szondi 26. Australian Public Diplomacy Naren Chitty Part 6: Advancing Public Diplomacy Studies 27. How Globalization Became U.S. Public Diplomacy at the End of the Cold War Joseph Duffey 28. Ethics and Social Issues in Public Diplomacy Richard Nelson and Foad Izadi 29. Noopolitik: A New Paradigm for Public Diplomacy David Ronfeldt and John Arquilla