Table of Contents

Introduction: Canvassing the Political Landscape Part 1: Professional Campaigning: New Realities, New Challenges 1. Celebrity Consultants and Professionally Driven Campaigns 2. Running for Office: Not for the Faint of Heart 3. Case Study: Challenging an Incumbent U.S. Senator: The Realities of a Tough, Hard­ Fought, Professional Campaign Part 2: Weapons of Modern Campaigning 4. Political Research: Digging Up the Dirt 5. Testing Public Opinion 6. The Media, Old and New 7. Targeting Voters 8. The Money Chase Part 3: Wider Reach of Political Consulting 9. Ballot Issues, Local Elections, and Consultants 10. Citizens, Voters, and Democratic Choice. Appendix A: Citizens’ Internet Resource Guide. Appendix B: Leading Political Consulting Firms