Table of Contents

Preface. To the Student. Part 1: Understanding the Nature of Mass Media 1. Understanding Mass Media and the Importance of Media Literacy 2. Making Sense of the Media Business 3. Formal and Informal Controls on Media Content: Government Regulation, Self-Regulation, and Ethics 4. Making Sense of Research on Media Effects and Media Culture Part 2: Media Giants and Cross-Media Activities 5. A World of Blurred Media Boundaries 6. Understanding the Strategies of Media Giants Part 3: The Print Media 7. The Book Industry 8. The Newspaper Industry 9. The Magazine Industry Part 4: The Electronic Media 10. The Recording Industry 11. The Radio Industry 12. The Motion Picture Industry 13. The Television Industry 14. The Internet and Video Game Industries Part 5: Advertising and Public Relations 15. The Advertising Industry 16. The Public Relations Industry. Epilogue. Notes. Credits