Table of Contents

Part 1: The Field of Political Management 1. Political Consulting: From its Inception to Today 2. Modern Political Campaigns in the United States 3. Political Consulting Worldwide 4. Political Management and Political Science 5. Political Management and Political Communications 6. Political Management and Marketing Part 2: American Campaigns and Elections 7. The Permanent Campaign 8. Political Management and the Technological Revolution 9. Message Testing in the Twenty-first Century 10. The New Media in Political Campaigns: What the Future Holds 11. The Rise and Influence of "Monster" PACs 12. The Promise and Futility of American Campaign Financing 13. Campaigning Online 14. Selling the Presidency 2004: A Marketing Perspective 15. What Drives the Cost of Political Advertising? 16. Running for Office: The Candidate’s Job Gets Tougher, More Complex 17. The War of Ideas, Wedge Isues, Youth Recruitment, and Money 18. The Religious Right in American Politics Part 3: Campaigns Worldwide 19. Television Campaigning Worldwide 20. Mobile Technology and Political Participation: What the Rest of the World Can Teach America 21. The Modern British Campaign 22. German Elections and Modern Campaign Techniques 23. Falafel and Apple Pie: American Consultants, Modernization and Americanization of Electoral Campaigns in Israel 24. Russia: Electoral Campaigning in a "Managed Democracy" 25. Australia and the Modern Election Campaign 26. Election Campaigns in the Philippines 27. Evolution and Limitations of Modern Campaigning in East Asia: A Case Study of Taiwan 28. Mexican 2000 Presidential Election: Long Transition or a Sudden Political Marketing Triumph? Part 4: Lobbying and Advocacy 29. Creation of the U. S. Lobbying Industry 30. Best Practices in Online Advocacy for Associations, Nonprofits, and Corporations 31. Building Constituencies for Advocacy for Associations, Nonprofits, and Corporations, 32. Political Consultants, Interest Groups, and Issue Advocacy 33. Military and Defense Lobbying: A Case Study 34. Discoverying Our (Corporate) Grassroots: European Advocacy 2.0 Part 5: Political Parties, Political Management, and Democracy 35. Campaign Consultants and Political Parties Today 36. Network Marketing and American Political Parties 37. Managing a Market-Orientation in Opposition and Government: Cases in the U.K. and New Zealand 38. Machiavellian Marketing: Justifying the Ends and Means in Modern Politics 39. The Ethics of Campaigns and Public Affairs 40. Winning Over a Cynical Public: Debate over Stem Cell and Other Biotechnologies