Reviews

'Lees-Marshment is one of the leading scholars in political marketing, and it shows in this comprehensive introduction and analysis of political marketing as theory and practice. For anyone interested in political marketing, this is a must-read'

Jesper Strömbäck, Mid-Sweden University

‘This is a wide-ranging and engrossing introduction to a field that, despite its central importance to much of modern political activity, is still too little understood by all but the initiated minority’

Roger Mortimore, Director of Political Analysis Ipsos MORI Social Research Institute.

"Jennifer Lees-Marshment has written an exceptional, much-needed study on political marketing. Its mixture of marketing theory, applied politics, and pithy case studies makes this an invaluable addition to our understanding of campaigns, elections, and politicking."

Dennis W. Johnson, Professor of Political Management, The George Washington University, and editor of Campaigning for President 2008 (Routledge 2009)